A product development strategy:
A. involves creating new products for customers not currently being served.
B. offers an new and improved version of an existing product to its present customers.
C. involves merely introducing a product to a new market.
D. deals with developing a production plan for a product.
Based on research on market leaders' customer satisfaction programs, which of the
following is true of the various aspects of customer satisfaction measurement (CSM) of
A. There was a commitment to increasing service quality and customer satisfaction
from employees at the top levels within the organization.
B. Top management was primarily responsible for designing CSM programs and
C. Results of all research related to customer measurement were made available to
customers, but not necessarily to employees.