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Generally speaking, good logos are those that convey essentially the same meaning to
all target members.
There is a single advertising-effectiveness measurement technique that is ideal and
appropriate for all occasions.
In-store sampling often fails to reach sufficient numbers of consumers to justify its
expense.
The modern selling practice is based upon the principle that the sales process must be
built on a foundation of trust and mutual agreement.
Facebook is profitable for its shareholders.
The adoption process is concerned with the issue of how an innovation is
communicated and adopted throughout the marketplace.
A brand has no equity if consumers are unfamiliar with it.
Individualization refers to the fact that advertisers can control the flow of information to
individual consumers.
Exposure occurs when an individual becomes aware of the stimulus.
The Bystander group of Generation X is predominantly white and male.
