Marketers with successful brands sometimes hesitate to expand their brands because
A. Federal Trade Commission regulations limit the number of products that can be
marketed under an individual brand name.
B. it is costly to maintain many product lines, and it might weaken the brand's meaning.
C. it is often difficult to get additional marketing communications coverage for the
D. manufacturing divisions usually control brand expansion and are often in conflict
with the marketing division.
E. the current economy can support only a limited number of product options.
Yolanda manages a Best Sleep Inn along an interstate highway. She knows from
experience that 5 to 10 last-minute customers will call after 8 p.m. each evening
looking for a room and asking the price. Yolanda has empowered her staff to offer
discounts when the motel is largely vacant, and to quote the standard price when the
motel is close to full. She knows her service is __________, meaning that if no one
stays in the room, it generates no revenue that evening.