Sony’s design of its new large-screen television set with smoked-glass control panel
cover and other visual changes would be classified as
a(n)____________modification; changes to make the TV’s remote easier to use would
be classified as a(n)____________modification.
a. functional; aesthetic
b. aesthetic; functional
c. functional; quality
d. quality; aesthetic
e. quality; functional
Smartphones contain that help consumers access more information about businesses.
a. treatments
b. digits
c. modulars
d. actions
e. applications
When Natalie and Chris analyze the results from a recently completed test market to
determine if any changes in the marketing mix of the product are needed, they are in
the___________phase of the new-product development
process.
a. idea generation
b. commercialization
c. concept testing
d. business analysis
e. screening
Systematic reviews of a company’s product mix aid in determining when product
deletion is necessary.
a. True
b. False
The practice of linking a firm’s product marketing to a particular social cause on an
ongoing or short-term basis is known as:
a. economic responsibility.
b. social responsibility.
c. ethical marketing.
d. cause-related marketing.
e. corporate benevolence.
The advertising budgets for industrial products are usually large relative to the sales of
the products.
a. True
b. False
The strategic planning process begins with a detailed analysis of the organization’s
strengths and weaknesses and the identification of opportunities and threats within the
marketing environment.
a. True
b. False
Which of the following is a disadvantage of gradually introducing a new product to a
market?
a. It increases the risk of introducing a new product.
b. It makes a firm more susceptible to losses.
c. It prohibits fine-tuning of the marketing mix often leading to customer
dissatisfaction.
d. It allows competitors to monitor the results of the new product.
e. It prevents product differentiation based on geographical differences.