1) In global marketing research, it is important to establish scalar equivalence when
obtaining information from different countries.
2) The differences between lean producers and U.S. mass producers in the way they
deal with their respective dealers, distributors, and customers are as dramatic as the
differences in the way they deal with their suppliers.
3) A “value” is an organized pattern of knowledge that an individual holds to be true
about the world.
4) Companies using “rigid cost-plus pricing” set prices with adjustments to reflect
market conditions outside the home country.
5) Today, more than 2 billion people nearly one-third of the worlds population are using
the Internet.
6) According to Hofstede’s research on cultural values, Japan and Austria ranked
highest in masculinity.
7) Nestl is using an innovative approach to distribution in Brazil with a program of
door-to-door selling in high-income neighborhoods.
8) Overall, sales promotion tools, such as coupons, are used less frequently as consumer
products companies increase budget allocations for media advertising.
9) Gap is a global brand, but recently the company has struggled to connect with
customers in the United States.
10) The six countries in the Gulf Cooperation Council (GCC) hold about 45% of the
world’s known oil reserves, but production is only about 18% of world oil output.
11) Despite the fact that Starbucks is widely admired for forward-thinking management
policies, Global Exchange pressed the company to further demonstrate its commitment
to social responsibility by selling Fair Trade coffee.
12) About 1.3 million cars are sold each year in India; in absolute terms, this is a
relatively small number.
13) The South Korean government has recently abandoned the “chaebol” industry
structure in favor of the “keiretsu” structure.
14) As per the listings of the 2011 Index of Economic Freedom by the Heritage
Foundation, there is a high correlation between the degree of economic freedom and the
extent to which a nation’s mixed economy is heavily market-oriented.
15) A global retailer seeks to expand in a country that, in the opinion of management, is
both culturally distant and difficult to enter. The retailer would be well advised to use a
joint venture strategy.
16) McDonald’s has learned the wisdom of leveraging local market knowledge by
granting franchisees considerable leeway to tailor restaurant interior designs and menu
offerings to suit country-specific preferences and taste.
17) Hewlett-Packard is the world’s leading marketer of inkjet printers. H-P’s printers are
priced very low and margins are slim; by contrast, the company enjoys healthy margins
on sales of replacement ink cartridges. This approach is sometimes known as “razors
and blades” pricing.
18) McDonalds organizational design integrates the international division and
geographical structures with McDonalds U.S. having five geographical operating
divisions, and McDonalds International having
four.