In the case of existing customers, _____ gives the information on the date and type of
contact, since in many sales situations, it can take repeated contacts before a sale is
made.
A. channel data
B. performance data
C. intercommunication data
D. sales data
United One Bank has designed various loan schemes tailored according to the needs of
students, differently abled, single parent, and retirees. The bank has typically adopted
a(n) _____ marketing strategy.
A. mass
B. concentrated
C. differentiated
D. analogous
Which of the following terms refers to a special form of informational plan posted on
the Internet that provides information or demonstration of a product or service?
A. Proof-of-concept Web site
B. Growth plan
C. Sales plan
D. Private placement memorandum
Which of the following statements is true regarding credit insurance?
A. It does not cover losses from credit customers not paying their bills.
B. It refers to credit provided by merchants to their customers on purchased products.
C. It requires the merchant to provide co-insurance in the amount of 10 to 20 percent of
the credit loss.
D. It is only available to retailers.
The purchase of inventory-typical with Internet-based businesses-only after a sale is
made is called a _____.
A. periodic inventory
B. micro inventory
C. perpetual inventory
D. point-of-sale system
Which of the following is true of limited partnerships?
A. They are not dependent upon capital contributions of the partners.
B. They allow double taxation of earnings generated.
C. They require filings with the state in order to be set up and maintained legally.
D. They are dependent upon assets and credit of a single proprietor.
The first time Jena visited Blue Corals Inn, a restaurant in her neighborhood, she was
delighted with the food and service quality. However, the next time she dined at the
same place, the restaurant’s food and service seemed to have lost its quality. This
scenario best illustrates the _____ characteristic of services.
A. perishability
B. tangibility
C. heterogeneity
D. absorptivity
Which of the following refers the three levels of professionalization?
A. Low, medium, and high
B. Company, industry, and global
C. Personal, team, and organizational
D. Expert, specialized, and minimalized
Which one of the following government agencies was created to enforce safety in the
workplace?
A. EEOC
B. OSHA
C. SBA
D. IRS
Mark has a brilliant business idea that he intends to explain to a venture capitalist.
However, the venture capitalist agrees to invest in Mark’s idea provided he prepares a
report that explains the product, price, distribution, and promotion strategy. The venture
capitalist also wants Mark to include an analysis of the existing competition and to
clearly indicate his target customers in the report. Mark has been typically asked to
prepare a _____ by the venture capitalist.
A. letter of credit
B. balance sheet
C. documentary draft
D. marketing plan
Ivan has recently started his new business venture, and he has been busy visiting trade
exhibitions, business organizations, electronic business forums, and his previous
colleagues in order to build contacts. This will help him use their expertise to the
benefit of his business. Ivan is typically working on building a _____.
A. social network
B. concern
C. focus group
D. global common
Making no distinction between sick, vacation, and personal days and allowing
employees a set number of days off each year to be used at their discretion:
A. prevents employees from abusing sick days.
B. causes employees to lie more often when they need to take a day off.
C. increases absenteeism in the workplace.
D. reduces workplace satisfaction.
Lenders use operating income as:
A. a measure of how well management achieved sales.
B. an indication of future sales.
C. a measure of how much debt a business can support.
D. an indication of a business’s ability to control costs.
If a firm is able to create a premium image in its customer’s mind by offering a custom
product or extra service, it should typically claim _____ as its pricing strategy and use it
as a differential advantage.
A. loss leader
B. penetration pricing
C. going rate
D. prestige pricing
Martin runs a successful house painting business. He runs his business out of his
garage, which he got converted into an office space. Martin, who had previously
worked as a house painter in another company had good know-how of how to run a
house-painting business. After a storm destroyed public properties in his neighboring
town, he contracted with the mayor of that town to fulfill any painting jobs required
during the town’s reconstruction. In order to meet this demand and expand business, he
hired more house painters. According to the BRIE model, which of the following is an
example of Martin’s resource competency?
A. Martin hiring more house painters to meet demand
B. Martin contracting with the mayor to help paint during reconstruction
C. Martin setting up the business’s office in his garage
D. Martin having prior knowledge of the house-painting business