A6. Tonya and many other consumers complain to the Federal Trade Commission (FTC)
that a Whoopie Wonders Company ad is deceptive. The FTC’s first step is to
a. draft a formal complaint.
b. investigate.
c. issue a cease-and-desist order.
d. require counteradvertising.
A7. Penny Stock Company faxes ads to Quality Personnel Corporation and other
businesses without the recipients’ permission. This is
a. illegal.
b. legal and smart because such ads are generally cheap.
c. legal but not smart because such ads are generally ineffective.
d. legal but only potentially smart, depending on the response rate.
A8. To generate sales, Yakkity-Yak, Inc., uses phone solicitation. Under federal law, in
soliciting business, Yakkity-Yak’s telemarketers must
a. disclose all material facts related to a sale.
b. identify the seller’s name (only if asked).
c. refrain from calling consumers who have not requested a call.
d. speak clearly and conspicuously.
A9. Special Roast Coffee, Inc., processes and sells a variety of coffee products. Special
Roast’s product packages must include
a. the company owner’s identity.
b. the contents’ net quantity.
c. the restaurants and stores in which the product is sold.
d. the type of consumer most likely interested in the product.