63.
(p. 988)
Mona markets a bell that she claims will automatically quiet a crying baby. Mona
advertises on television that the bell has a certain tone that babies love and shows a baby
suddenly stop crying when the bell is rung. She charges $50 for each bell for which she incurs $1
in manufacturing charges. The bell was very popular for a few months, but she has started to get
complaints; and the Federal Trade Commission has investigated her advertisement regarding the
bell. Mona claims that her advertisement is not deceptive. The Federal Trade Commission,
however, claims that her advertisement satisfies the three elements necessary for a deceptive
claim. What are those three elements?
64.
(p. 993)
What is required by the Telemarketing Sales Rule of 1995?