54) Which of the following statements is true with regard to the Federal Trade Commission
(FTC) staff proving deceptive advertising under Section 5 of the FTC Act?
A) They need not prove that the consumers are acting reasonably under the circumstances.
B) They need to show that the misrepresentation or omission is material.
C) They need not show that there is a misrepresentation or omission likely to mislead consumers.
D) They need to show the intent of an advertiser to deceive a consumer.
55) Puffery involves ________.
A) offering a free item to a customer who buys an item at a regular price
B) advertising one product at a low price to entice customers into the store and then switching
their attention to a higher-priced product
C) making an exaggerated recommendation in a sales talk to promote the product
D) using factually wrong statements to promote a product
56) Which of the following is an example of puffery?
A) an advertisement stating that a car can run 50,000 miles without an oil change
B) an advertisement stating that 13 out of 15 dentists use a particular toothpaste
C) an advertisement stating that an anti-aging cream reduces wrinkles in exactly a week
D) an advertisement stating that a fast food chain sells the world’s finest chicken
57) Which of the following could be an example of deception?
A) an advertisement stating that 14 out of 15 dentists use a particular toothpaste
B) an advertisement stating that a fast food chain sells the world’s finest chicken
C) an advertisement stating that a particular deodorant is the world’s best
D) an advertisement stating that a retail chain sells the freshest vegetables