Economic historian Joseph Schumpeter described the free market process by which new technologies and
deregulation create new industries, often at the expense of existing ones, as “creative destruction.” In the
short run, this process can have a highly disruptive impact on current employees whose skills are made
obsolete, investors and business owners whose businesses are no longer competitive, and communities that
are ravaged by increasing unemployment and diminished tax revenues. However, in the long run, the
process tends to raise living standards by boosting worker productivity and increasing real income and
leisure time, stimulating innovation, expanding the range of products and services offered, often at a lower
price, to consumers, and to increase tax revenues. Kodak is a recent illustration of this process.
Founded in 1880 by George Eastman, Kodak became the latest giant to fall in the face of advancing
technology, announcing that it had filed for the protection of the bankruptcy court early in 2012. Kodak had
established the market for camera film and then dominated the marketplace before suffering a series of
setbacks over the last 40 years. First foreign competitors, most notably Fujifilm of Japan, undercut Kodak’s
film prices. Then the increased popularity of digital photography eroded demand for traditional film,
eventually causing the firm to cease investment in its traditional film product in 2003. Although it had
invented the digital camera, Kodak had failed to develop it further, announcing on February 12, 2012, that
it would discontinue its production of such cameras. Kodak’s failure to move aggressively into the digital
world may have reflected its concern about cannibalizing its core film business. This concern may have
ultimately destined the firm for failure.
Kodak closed 13 manufacturing plants and 130 processing labs and had reduced its workforce to 17,000
in 2011 from 63,000 in 2003. In recent years, the firm has undertaken a two-pronged strategy: expanding
into the inkjet printer market and initiating patent lawsuits to generate royalty payments from firms
allegedly violating Kodak digital patents. Kodak technologies are found in virtually all modern digital
cameras, smartphones, and tablet computers. Kodak had raised $3 billion between 2003 and 2010 by
reaching settlements with alleged patent infringement companies. But the revenue from litigation dried up
in 2011.
Kodak also announced that it had obtained a $950 million loan from Citibank to keep operating during
the bankruptcy process. Moreover, the firm filed new patent infringement suits in March 2012 against a
number of competitors, including Fujifilm, Research in Motion (RIM), and Apple, in order to increase the
value of its patent portfolios. However, a court ruled in mid-2012 that neither Apple nor RIM had infringed
on Kodak patents. In early 2013, Kodak announced that it would put additional assets up for sale (including
its camera film business and heavy-duty commercial scanners and software businesses) since the sale of its
remaining digital imaging patents raised only $525 million, much less than the nearly $2 billion the firm
had expected. The sale of these businesses would cement Kodak’s departure from its roots. In late
September 2012, Kodak announced that it would suspend the production and sale of consumer inkjet
printers. Kodak also received permission from the bankruptcy court judge to terminate the payment of
retiree medical, dental, and life insurance benefits for 56,000 retirees at the end of 2012.
Kodak has to demonstrate viability to emerge from Chapter 11 as a reorganized firm or be acquired by
another firm. The firm has pinned its remaining hopes for survival on selling commercial printing
equipment and services, a business that generated about $2 billion in revenue in 2012 but that may lack the