Chapter 09: Social Media
37. Which of the following refers to the media exposure an organization gets through press and social media
mentions, positive online ratings, and reviews, tweets and retweets, reposts and recommendations?
a.
social media marketing
b.
paid media marketing
c.
organic media marketing
d.
earned media marketing
38. While using social networks as part of the hiring process, employers can:
a.
screen applicants based on race or ethnicity
b.
look at the profiles of potential candidates
c.
legally violate federal laws
d.
post messages on behalf of a candidate
39. Global market research company J.D. Power claims that how many consumers have used a company’s social
media channel for customer service?
a.
one-half
b.
two-thirds
c.
one-quarter
d.
all
Chapter 09: Social Media
40. As of March 2017, how many states had implemented the SORNA requirements of the Adam Walsh Act?
a.
12
b.
16
c.
17
d.
22
41. An advantage of social network advertising over traditional advertising media is:
a.
ads can be targeted to reach people with the desired demographic characteristics
b.
it is cost-effective when compared to traditional advertising media
c.
advertisers can quickly change the advertising message when required
d.
ad viewers can easily identify useful contacts
42. A majority of social shopping platforms generate revenue through which of the following?
a.
retailer advertising
b.
sharing with retailers data about their members’ like and dislikes
c.
membership fee
d.
Internet service providers
Chapter 09: Social Media
43. The National Center for Victims of Crime advises victims to:
a.
destroy all evidence of any contact with the cyberstalker
b.
meet in a public place with the cyberstalker to talk things out before involving any law enforcement
officers
c.
not consider getting law enforcement officers involved until the stalker threatens violence
d.
send the stalker a written notice that their contact is unwanted and that further contact should cease
44. Employers can legally reject a job applicant based on the contents of the individual’s social networking
profile as long as the company is not violating which kind of laws?
a.
discrimination
b.
hiring
c.
protection
d.
recruiting
45. Which of the following is a subcategory of cyberabuse that consists of a long-term pattern of unwanted,
persistent pursuit and intrusive behavior (involving the use of an electronic communications device) that is
directed by one person against another and that causes fear and distress in the victim?
a.
Libel
b.
Slander
Chapter 09: Social Media
c.
Cyberbullying
d.
Cyberstalking
46. A social networking platform:
a.
is limited within the barriers of time
b.
prohibits interactions between unknown people
c.
can be used for business purposes
d.
can generate revenue only through member fee
47. The two primary objectives of social media advertisers are driving traffic to a Web site to increase product
sales and which of the following?
a.
tailor a particular social media platform
b.
raise brand awareness
c.
create a conversation with viewers
d.
reach people with desired characteristics
48. Which of the following is an approach to social media marketing that encourages individuals to pass along a
marketing message to others, thus creating the potential for exponential growth in the message’s exposure and
influence?
Chapter 09: Social Media
a.
earned media
b.
paid media marketing
c.
viral marketing
d.
organic media marketing
49. What percent of private employers surveyed say that they have dismissed employees because of something
they posted on social media?
a.
10 percent
b.
15 percent
c.
18 percent
d.
22 percent
50. Abusive behavior, which involves the use of an electronic communications device, that is degrading,
humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of
individuals causing substantial emotional distress is known as which of the following?
a.
cyberattacking
b.
cyberharassment
c.
cyberstalking
d.
cybertexting
Chapter 09: Social Media
51. Inappropriate material posted online includes nonconsensual posts that comprise intimate photos or videos
of people without their permission is known as which of the following?
a.
cyberporn
b.
cyberabuse
c.
revenge porn
d.
image manipulation
52. Which of the following is an example of cyberharassment?
a.
Someone sends you a credible threat that they are “out to get you.”
b.
Someone posts a strongly worded dissenting opinion to your post on a social network.
c.
An unknown individual posts photos of you, taken over several days in different locations, without
you being aware that your photo was taken.
d.
Someone keeps sending you instant messages after you have asked them to stop.
53. For a sex offender who is at Tier 2 of the Adam Walsh Act, how long do they need to remain registered.
a.
Lifetime
b.
6 months
c.
15 years
d.
25 years
Chapter 09: Social Media
54. Which social media platform provides filters that alter the user’s face by smoothing and whitening skin,
changing eye shape, nose size, and jaw profile?
a.
Facebook
b.
Pinterest
c.
Snapchat
d.
Instagram
55. To avoid legal issues and set clear guidelines and expectations for employees, employers should put which
of the following in place?
a.
social media policy
b.
acceptable use policy
c.
privacy policy
d.
content code policy
Subjective Short Answer
56. Discuss how social networking platforms manage the uploading of inappropriate material.
Chapter 09: Social Media
57. Briefly discuss the legality of an employer rejecting a job applicant based on the contents of the individual’s
social networking profile.
58. Briefly discuss how social media is being used to improve customer service.
Chapter 09: Social Media
59. Outline some specific actions to take if you are a victim of cyberstalking.
60. Define the term social media marketing and briefly discuss several social network advertising strategies.
Chapter 09: Social Media