Chapter 09: Social Media
True / False
1. Different types of social media are blogs, discussion forums, media-sharing networks, wikis, social
bookmarking tools, social messaging apps, and social networking, news, and shopping platforms.
a.
True
b.
False
2. A social networking platform creates an online community of Internet users that enables members to break
down barriers created by time, distance, and cultural differences.
a.
True
b.
False
3. Currently, there is a fairly narrow range of social networking Web sites catering to interests of Internet users
represented online.
a.
True
b.
False
4. Social shopping Web sites earn money solely by sharing with retailers data about their members’ likes and
dislikes.
a.
True
Chapter 09: Social Media
b.
False
5. Twitter enables an organization to share short text updates, images, links, polls, and videos.
a.
True
b.
False
6. An advantage social network advertising has over more traditional advertising media is that it allows
advertisers to create an opportunity to generate a conversation with ad viewers.
a.
True
b.
False
7. MySpace is the most popular social network destination worldwide.
a.
True
b.
False
Chapter 09: Social Media
8. The goal of viral marketing is to spread rumors and innuendo about a rival’s product that will hurt its image.
a.
True
b.
False
9. Social networking Web sites are used strictly to communicate with your friends, family members, and
colleagues.
a.
True
b.
False
10. Organic media marketing involves the use of social networks to communicate and promote the benefits of
products and services.
a.
True
b.
False
11. Cyberstalking differs from cyberharassment in that it is aimed at tormenting an individual but does not
involve a credible threat of physical harm.
Chapter 09: Social Media
a.
True
b.
False
12. Paid media marketing refers to the media exposure an organization gets through press and social media
mentions, positive online ratings, and reviews, tweets and retweets, reposts, and recommendations.
a.
True
b.
False
13. Employers can legally reject a job applicant based on the individual’s social media activity if the company is
not violating federal or state discrimination laws.
a.
True
b.
False
14. The goal of the Jacob Wetterling Crimes Against Children and Sexually Violent Offender Registration Act
is to provide law enforcement and citizens with the location of all sex offenders in the community.
a.
True
b.
False
Chapter 09: Social Media
15. Cyberharassment is a form of cyberabuse in which the abusive behavior, which involves the use of an
electronic communications device, is degrading, humiliating, hurtful, insulting, intimidating, malicious, or
otherwise offensive to an individual or group of individuals causing substantial emotional distress.
a.
True
b.
False
16. Inappropriate material posted online includes nonconsensual posts that comprise intimate photos or videos
of people without their permission; such posts are often referred to as “revenge porn.”
a.
True
b.
False
17. Some 18 percent of private employers surveyed say they have dismissed employees because of something
they posted on social media.
a.
True
b.
False
Chapter 09: Social Media
18. Studies found that driving while talking on your phone doubles your risk of an accident to about the same
level as if you were driving drunk.
a.
True
b.
False
19. Social media platforms also enable a degree of self-image manipulation.
a.
True
b.
False
20. The recommended approach to put an end to cyberstalking is to insist that the cyberstalker meet face-to-face
with the victim to talk things out.
a.
True
b.
False
21. An employer can legally screen applicants based on race or ethnicity.
a.
True
b.
False
Chapter 09: Social Media
22. Coca-Cola has been able to create a highly popular Facebook fan page to promote its image and brands.
a.
True
b.
False
23. Under no conditions can a Web site remove user submitted content as this would be a violation of their right
to freedom of speech.
a.
True
b.
False
24. Quotation marks, which can be used to quickly spread a company’s message, allow a company’s tweets to be
seen not only by its followers but also by those who are interested in the topic being tweeted about.
a.
True
b.
False
Chapter 09: Social Media
25. Cyberstalking can escalate into physical stalking and even physical assault.
a.
True
b.
False
Multiple Choice
26. Which of the following is currently the most popular social network destination worldwide?
a.
Twitter
b.
LinkedIn
c.
Meetup
d.
Facebook
27. Which federal law protects children against online stalking by making it a federal crime to communicate
with any person with the intent to solicit or entice a child into unlawful sexual activity?
a.
47 USC 223
b.
18 USC 2425
c.
18 USC 875(c)
d.
18 USC 2261A
Chapter 09: Social Media
28. Which of the following is currently the world’s largest professional network?
a.
Twitter
b.
LinkedIn
c.
Meetup
d.
Facebook
29. Organizations can use which of the following to capture interviews with customers, managers, and industry
leaders?
a.
Twitter
b.
Facebook
c.
Google Hangouts On Air
d.
Meetup
30. Most social networking Web sites have terms of use agreement that states the Web site has the right to:
a.
post messages about its users
b.
delete material that violates the site’s policies
c.
edit material submitted by its users
d.
charge users to view adult material
Chapter 09: Social Media
31. Which of the following typically involves the use of social networks to communicate and promote the
benefits of products and services?
a.
Social network shopping
b.
Social media marketing
c.
Door-to-door selling
d.
Word-of-mouth marketing
32. Approximately how much material is being uploaded to YouTube every minute making it difficult to review
all material submitted for posting?
a.
120 hours
b.
300 hours
c.
230 hours
d.
400 hours
33. What steps does Facebook plan to take in order to identify and prevent the posting of inappropriate images
in Facebook, Messenger, and Instagram?
a.
hire more workers
b.
write a program to immediately delete the image
c.
employ artificial intelligence and image recognition
d.
rewrite terms of use agreements
Chapter 09: Social Media
34. Which of the following social network platforms enables users to visually share and discover new interests
by posting images or videos to their own or others’ boards?
a.
Twitter
b.
Pinterest
c.
Yelp
d.
MyDeco
35. The number of Internet users worldwide is quickly approaching which of the following?
a.
4 million
b.
2 billion
c.
5 million
d.
4 billion
36. Which of the following employs tools provided by or tailored for a particular social media platform to build
a social community and interact with it by sharing posts and responding to customer comments on the
organization’s blog and social media accounts?
a.
social media marketing
b.
paid media marketing
c.
organic media marketing
d.
earned media marketing