CHAPTER 9: SOCIAL NETWORKING
1. Averaged across all ages, U.S. males spend over 6 hours per month on social networking sites.
a. True
b. False
2. A number of universities are exploring the use of virtual online worlds to improve teaching, learning, and creative
expression.
a. True
b. False
3. Currently, there is a fairly narrow range of social networking Web sites catering to interests of Internet users
represented online.
a. True
b. False
4. Social shopping Web sites earn money solely by sharing with retailers data about their members’ likes and dislikes.
a. True
b. False
5. Some virtual activities are clear violations of real world laws.
a. True
b. False
6. An advantage social network advertising has over more traditional advertising media is that it allows advertisers to
create an opportunity to generate a conversation with ad viewers.
a. True
b. False
7. MySpace is the most popular social network destination worldwide.
a. True
b. False
Chapter 9: Social Networking
8. The goal of viral marketing is to spread rumors and innuendo about a rival’s product that will hurt its image.
a. True
b. False
9. Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.
a. True
b. False
10. By some estimates, people spend only 5 percent of their time on PCs.
a. True
b. False
11. Cyberbullying can be easily identified and abolished.
a. True
b. False
12. Social networking Web sites are used almost exclusively for nonbusiness purposes with almost no business
applications.
a. True
b. False
13. A survey found that 92 percent of respondents either use or plan to use some form of social media in their recruiting.
a. True
b. False
14. The goal of the Jacob Wetterling Crimes Against Children and Sexually Violent Offender Registration Act is to
provide law enforcement and citizens with the location of all sex offenders in the community.
a. True
b. False
Chapter 9: Social Networking
15. Impersonating a person and sending inappropriate messages to others via the Internet or cell phone is an example of
cyberbullying.
a. True
b. False
16. Visitors to a virtual world represent themselves through avatars.
a. True
b. False
17. Emarketer estimates the number of social network users worldwide to be 1.43 billion in 2012.
a. True
b. False
18. The number of social networking Web sites worldwide is limited to a few hundred.
a. True
b. False
19. In some virtual worlds, an avatar can earn virtual world money by performing some task in the virtual world and
convert their virtual world money into real world cash.
a. True
b. False
20. No state prohibits employers from asking current or prospective employees for their social network usernames or
passwords.
a. True
b. False
21. Offensive virtual world activities always rise to the level of real life crimes.
a. True
b. False
Chapter 9: Social Networking
22. There are a number of ethical issues associated with using social network advertising to send messages to an
individual’s network of friends.
a. True
b. False
23. Under no conditions can a Web site remove user submitted content as this would be a violation of their right to
freedom of speech.
a. True
b. False
24. No organizations have found a practical way to conduct classes and meetings from within a virtual learning world.
a. True
b. False
25. Cyberstalking can escalate into physical stalking and even physical assault.
a. True
b. False
26. Employers can legally reject a job applicant based on the contents of the individual’s social networking profile as long
as it is not violating federal or state discrimination laws.
a. True
b. False
27. The recommended approach to put an end to cyberstalking is to insist that the cyberstalker meet face–to-face with
the victim to talk things out.
a. True
b. False
28. Coca-Cola has been able to create a highly popular Facebook fan page to promote its image and brands.
a. True
b. False
Chapter 9: Social Networking
29. An employer can legally screen applicants based on race or ethnicity.
a. True
b. False
30. Twitter text-based posts must be 140 characters or less.
a. True
b. False
31. is the most popular social network destination worldwide.
a. Twitter b. LinkedIn
c. MySpace d. Facebook
32. The federal law protects children against online stalking by making it a federal crime to communicate with
any person with the intent to solicit or entice a child into unlawful sexual activity.
a. 47 U.S.C. 223 b. 18 U.S.G. 2425
c. 18 U.S.C. 875(c) d. 18 U.S.G. 2261A
33. Organizations direct advertisements toward those members of a social network who would likely find a product most
appealing by .
a. sharing their likes and dislikes with competitors
b. acquiring the social network
c. creating their own social networking Web site
d. using the information in their user profiles
34. Unless organizations social networks, their customers are left to resolve their issues and questions on their
own, often in ways that are not ideal.
a. take down their b. use
c. monitor d. build
35. Most social networking Web sites have terms of use agreement that states the Web site has the right to .
a. post messages about its users b. delete material that violates the site’s policies
c. edit material submitted by its users d. charge users to view adult material
Chapter 9: Social Networking
36. typically involves the use of social networks to communicate and promote the benefits of products and
services.
a. Social network shopping b. Social network advertising
c. Door–to–door selling d. Word–of-mouth marketing
37. About of material is being uploaded to YouTube every minute making it difficult to review all material
submitted for posting.
a. 120 hours b. 24 hours
c. 48 hours d. 100 hours
38. When school authorities do get involved in an effort to discipline students for cyberbullying, they are sometimes sued
for violating the student’s right to free speech, especially if the activity .
a. involved minority students b. involved students under the age of 13
c. occurred off school premises d. occurred in the presence of a teacher
39. Hotmail created what is recognized by many as the most successful campaigns ever when it first launched its
service in 1996.
a. social hiring b. viral marketing
c. social shopping d. direct advertising
40. The popularity of social networking is increasing most rapidly .
a. in age group 13–18 b. in age group 19–32
c. in age group 33–49 d. over all ages
41. U.S. Representative was forced to resign in 2011 after admitting he sent sexually explicit photos of himself to
several women using social networks including Facebook and Twitter.
a. John Boener b. Barney Frank
c. Anthony Weiner d. Ron Paul
42. A(n) is a representation of a virtual world visitor.
a. icon b. robot
c. avatar d. mythical character
Chapter 9: Social Networking
43. While using social networks as part of the hiring process, employers can .
a. screen applicants based on race or ethnicity b. look at the profiles of potential candidates
c. legally violate federal laws d. post messages on behalf of a candidate
44. As of April 2013, states have enacted laws to curb cyberbullying by calling on schools districts to develop
policies regarding cyberbullying and punishment.
a. nearly all b. only sixteen
c. about half d. no
45. The regards it as a federal crime to enter a social networking site in violation of the terms of service.
a. New Media Consortium b. National Center for Victims of Crime
c. Emarketer d. Department of Justice
46. An advantage of social network advertising over traditional advertising media is that .
a. ads can be targeted to reach people with the desired
demographic characteristics
c. advertisers can quickly change the advertising message
when required
b. it is cost-effective when compared to
traditional advertising media
d. ad viewers can easily identify useful contacts
47. A majority of social shopping Web sites generate revenue through .
a. retailer advertising
b. sharing with retailers data about their members’ like and dislikes
c. membership fee
d. Internet service providers
48. The National Center for Victims of Crime advises victims to .
a. destroy all evidence of any contact with the cyberstalker
b. meet in a public place with the cyberstalker to talk things out before involving any law enforcement officers
c. not consider getting law enforcement officers involved until the stalker threatens violence
d. send the stalker a written notice that their contact is unwanted and that further contact should cease
Chapter 9: Social Networking
49. Employers can legally reject a job applicant based on the contents of the individual’s social networking profile as long
as the company is not violating federal or state laws.
a. discrimination b. hiring
c. protection d. recruiting
50. Which of the following is true about online virtual worlds?
a. Virtual world activities cannot violate real world
law.
c. Offensive behavior online can be mediated by
administrators.
b. The use of real world cash is prohibited in the online
virtual world.
d. Online avatars can perform criminal acts in public
places.
51. Recent survey results show that of teenagers have experienced cyberbullying in their lifetime.
a. as many as 25 percent b. at least 20.8 percent
c. more than 80 percent d. less than 15 percent
52. is a social shopping Web site that implemented a reward system for members in which they are paid a
commission each time another shopper acts on their recommendations to purchase a specific item.
a. Buzzillions b. ZEBO
c. Kaboodle d. Stuffpit
53. built a virtual world model of its Salt Lake refinery for training new operators.
a. British Petroleum b. Exxon Mobil
c. Shell d. Chevron
54. MySpace purged sex offenders from its site over a period of two years.
a. 25,000 b. 65,000
c. 90,000 d. 113,500
Chapter 9: Social Networking
55. created its own social networking Web site, IdeaStorm, as a means for its millions of customers around the
world to talk about new products, services, or improvements they would like.
a. Dell b. Apple
c. Hewlett Packard d. IBM
56. is threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online
and electronic communications.
a. Libel b. Slander
c. Cyberbullying d. Cyberstalking
57. involves placing banner ads on a social networking Web site.
a. Advertising through groups b. Social shopping
c. Direct advertising d. Viral marketing
58. is a social networking site where entrepreneurs and small-business people collaborate to help each other to
succeed.
a. LinkedIn b. Biznik
c. Facebook d. FastPitch
59. A social networking Web site .
a. is limited within the barriers of time b. prohibits interactions between unknown people
c. can be used for nonbusiness purposes d. can generate revenue only through member fee
60. The primary reason someone “friends” a brand on Facebook is to .
a. make additional friends b. gain publicity
c. earn direct payments from the brand marketers d. to access exclusive deals or offers
61. Most laws directed against cyberbullying focus on the as the most effective force.
62. The two primary objectives of social media advertisers are raising and driving traffic to a Web site to
increase product sales.
Chapter 9: Social Networking
63. Retailers can purchase member data and from some social shopping Web sites to find out what consumers
like and don’t like, and what they are looking for in items sold by the retailer.
64. The New Media Consortium is an international consortium of hundreds of organizations focused on exploring the use
of new media and technologies to improve .
65. encourages individuals to pass along a marketing message to others, thus creating the potential for
exponential growth in the message’s exposure and influence.
66. is referred to as the adult version of cyberbullying.
67. A(n) is a shared multimedia, computer-generated environment in which users, represented by avatars, can
act, communicate, create, retain ownership of what they create, and exchange assets.
68. On many social shopping Web sites, users can offer on other members’ purchases or potential purchases.
69. is a social network operated by Google that integrates social services and introduces new services.
70. was the first state to prohibit employers from asking current or prospective employees for their social
network usernames or passwords.
71. Quite often, it is only after other members of a social networking Web site complain about that such material
is taken down.
72. Some social shopping Web sites earn money by sharing to retailers data about their members‘ .
73. Innovative companies are using a new marketing technique by creating a group on a social networking Web site that
interested users can join by becoming .
Chapter 9: Social Networking
74. Progressive companies are focusing more resources on monitoring issues and assisting customers via .
75. is a form of Internet harassment that has become so intense that minors have committed suicide as a result.
76. Creating a Web site or social networking profile to humiliate or threaten an individual is a form of .
77. Laws prohibiting the use of social networks by registered sex offenders violate the of the sex offenders.
78. is a business-oriented social networking site used for professional networking; users create a network made
up of people they know and trust in business.
79. combine two highly popular online activities—shopping and social networking.
80. The federal law makes it a crime to transmit any communication in interstate or foreign commerce containing
a threat to injure another person.
81. involves placing banner ads on a social networking Web site.
82. User accounts that violate a Web sites can be terminated.
83. provide a huge online world in which players take on the role of a character and control that character’s
84. Most social networking Web sites have policies against uploading videos depicting .
85. is a social networking Web site for friends, family members, and coworkers looking to stay connected
through the exchange of messages that are a maximum of 140 characters.
Chapter 9: Social Networking
86. Discuss how social networking Web sites manage the uploading of inappropriate material.
87. Briefly discuss the legality of an employer rejecting a job applicant based on the contents of the individual’s social
networking profile.
88. Briefly discuss some of the things that avatars can do in an online virtual world.
Chapter 9: Social Networking
89. Outline some specific actions to take if you are a victim of cyberstalking.
90. Define the term social network advertising and briefly discuss several social network advertising strategies.