42. Which is not a con of B Corporation status?
a. protection from investor pressures
b. lack of oversight
c. investor weariness
d. legal uncertainty and brand erosion
43. Public affairs management encompasses all of the following processes except
a. environmental analysis.
b. issues management.
c. crisis management.
d. political lobbying.
44. Which of the following is not a reason that the public affairs function grew in stature in the United States?
a. the growing magnitude and impact of government
b. the changing nature of the political system
c. increased pressure to meet quarterly earnings projections
d. the increasing influence of competing interests
45. Which is not a step of strategic management?
a. strategy evolution
b. environmental analysis
c. strategic control
d. brand management
46. Public relations deals with government
a. as one of many concerns
b. as its exclusive focus.
c. primarily through lobbying efforts.
d. primarily through campaign contributions.
47. Planning for the turbulent social/ethical stakeholder environment encompasses each of the following EXCEPT
a. strategic management process
b. strategic affairs analysis
c. integrated social reporting
d. public affairs management
48. The management function responsible for monitoring and managing the business environment is
a. corporate public affairs.
b. corporate public relations.
c. corporate social responsibility.
d. corporate social responsiveness.
49. Which of the following activities is a major function in corporate public affairs?
a. government relations
b. issues management
c. public relations
d. consumer affairs
50. Which is not a stakeholder group?
a. community stakeholder
b. social activist shareholder
c. family stakeholder
d. employee stakeholder
51. The chief public affairs officer of the firm should likely be:
a. the Director of Public Relations
b. the Director of Public Affairs
c. the CEO
d. the Director of Community Relations
52. Ceres is a national network of investors, organizations and other public interest groups working with companies to
promote:
a. corporate international strategy
b. sustainability
c. strategic management initiatives
d. public affairs departments
53. Which is not a pro of B Corporation status?
a. built in community
b. investor pressure
c. partners with similar values
d. good publicity
54. The growth of Public Affairs in the U.S. has grown for all of these reasons EXCEPT:
a. the growing magnitude and impact of government
b. the static nature of the political system
c. the growing recognition by business that it was being outflanked
d. the need to be more active in politics
55. The overall management process that strives to identify corporate purpose and to position a firm relative to its market
environment is
a. corporate public affairs
b. collaborative / problem-solving strategy
c. strategic management
d. social performance report
56. Three broad ways corporations intersect with society include each of the following except:
a. generic social issues
b. value chain social impacts
c. strategic social integration
d. social dimensions of competitive context
57. One of the major impediments to the advancement of effective sustainability reporting has been:
a. the low regard in which corporations hold sustainability and reporting.
b. the lack of effective sustainability measures corporations may take.
c. the lack of any standardized measures.
d. All of these choices.
58. Public Affairs activities and functions include all of these EXCEPT:
a. community relations
b. public relations
c. public advertising
d. government affairs
59. Value-based enterprises:
a. avoid entanglement with stakeholders
b. actively seek out stakeholders and work cooperatively with them
c. publish a mission statement of their core values
d. do not engage in public affairs
60. In the future, the public affairs function:
a. will wane in popularity
b. will become a lightning rod
c. will become a bridge between strategic management and corporate social performance
d. None of these choices is correct.
61. The public affairs function as we know it today was an outgrowth of:
a. the Depression
b. environmental laws.
c. a leading professional trade organization.
Provide a short answer to each of these questions. Be sure to fully explain your answer.
62. Describe how corporate public policy fits into strategic management.
63. According the text, the overriding questions that enterprise-level strategy needs to address is, “What do we stand for?”
Why is that question considered so important?
64. Name the categories of concerns considered by strategic management. Why should these concerns be part of corporate
strategy?
65. Describe some of the types of evidence that a firm displays enterprise-level strategic thinking.
66. Describe what the text means by “focus on management sustainability.”
67. Why would a firm elect to perform a sustainability report, when it is not required? What benefits can accrue from a
sustainability report?
68. What does a sustainability report attempt to measure? What is the benefit of integrated reporting?
69. What is a “benefit corporation?” Why do you think such an entity was created?
70. What is a “value shift” and how does it come about?
71. Explain the relationship of ethics to strategic management.
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your
position and use logical arguments and content from this and other chapters in the textbook to support it.
72. Name some issues that businesses encounter daily that involve highly visible public and ethical issues. What happens
to these issues in the long term?
73. Explain Porter and Kramer’s perspective that interdependence between business and society takes two forms.
74. Compare the public affairs office of today with its predecessor from twenty years ago.
75. What is meant by a public affairs strategy?
76. Assume that you manage the public affairs office for a large American financial investment firm. Your company has
decided to pay incentive bonuses to individuals for the number and volume of investment exchanges made. Using the
knowledge that you have gained so far in this class (i.e., from all chapters and discussions), develop a policy on incentive
bonuses for the firm’s public affairs office.
77. In what do value-based companies believe?
