4
Chapter Four
SHORT ANSWER
1. A __________ describes what a business activity should achieve, not just what it does
achieve.
2. __________ relies on social agreements about the purpose of a societal practice or
role.
3. A behavior is a social norm when it is both __________ and __________.
5. __________ norms can be derived from social practices and roles.
ESSAY
1. Discuss how the internal logic of social roles addresses whether that role should be
performed.
2. Analyze whether conventionalism answers the question of whether honesty or
deceptiveness is the greater virtue in business.
3. Explain why the rule of law is important to conventionalists.
4. Distinguish cultural relativism and moral relativism.
5. Compare the different ways to contest role-relative norms.
6. Choose one of the ways to contest role-relative norms and compose an argument for
why it is superior.