32. Suppose that Jane enjoys Diet Coke so much that she consumes one can every day. Although she enjoys gourmet
cheese, she consumes it sporadically. If the price of Diet Coke rises, Jane decreases her consumption by only a very small
amount. But if the price of gourmet cheese rises, Jane decreases her consumption by a lot. These examples illustrate the
importance of
the availability of close substitutes in determining the price elasticity of demand.
a necessity versus a luxury in determining the price elasticity of demand.
the definition of a market in determining the price elasticity of demand.
the time horizon in determining the price elasticity of demand.
33. Suppose that Juan Carlos is filling out a survey that he received in the mail. The survey asks him what he would do if
the price of his favorite toothpaste increased. Juan Carlos reports that he would switch to a different brand. The survey
asks what he would do if the price of all toothpastes increased. Juan Carlos reports that he must use toothpaste, so he
would have to adjust his spending elsewhere. These examples illustrate the importance of
changes in total revenue in determining the price elasticity of demand.
a necessity versus a luxury in determining the price elasticity of demand.
the definition of a market in determining the price elasticity of demand.
the time horizon in determining the price elasticity of demand.
34. Suppose that gasoline prices increase dramatically this month. Lola commutes 100 miles to work each weekday. Over
the next few months, Lola drives less on the weekends to try to save money. Within the year, she sells her home and
purchases one only 10 miles from her place of employment. These examples illustrate the importance of
the availability of substitutes in determining the price elasticity of demand.
a necessity versus a luxury in determining the price elasticity of demand.
the definition of a market in determining the price elasticity of demand.
the time horizon in determining the price elasticity of demand.