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b. Investing Today
c. These 3 Rules Will Make You a Better Investor
d. Learning to Invest
88. An advantage of business blogs is that they ________.
a. potentially reach a far-flung, vast audience
b. are exempt from possible legal litigation
c. are easy to maintain
d. are always written by top managers to enhance credibility
89. Which of the following statements is most accurate about the new user-centered digital environment?
a. Most podcasts are devoted to business topics.
b. Internet users have the power to create Web content.
c. Businesses are in complete control of their marketing.
d. Everything posted online is fact checked.
90. What is the most accurate statement about company concerns related to text messaging?
a. Because text messaging is so informal, messages sent or received cannot create legal liability for a company.
b. Companies cannot be held responsible if an employee gets into an accident while texting and driving on the job.
c. Some organizations have instituted detailed digital-age e-policies, offer formal employee training, and use
technology tools such as monitoring, filtering, and blocking.
d. Spam is a concern only with e-mail, not with text or instant messaging.
Enter the appropriate word(s) to complete the statement.
91. Fill in the blank in the following sentence:
Many businesses use blogs for ________, which is the practice of tapping into the combined knowledge of a large
community to solve problems and solicit ideas.
92. Fill in the blank in the following sentence:
The term ________ marketing refers to the rapid spread of messages online, often through blogging, where large
companies can find buzz and positive or negative postings about their organizations and products.
93. Fill in the blank in the following sentence:
A(n) ________ is a website with journal entries usually written by one person with comments added by others.
94. Fill in the blank in the following sentence:
E-mail serves as an appropriate _______ document when sending longer attachments and other media.
95. Fill in the blank in the following sentence:
A major benefit of podcasting is _______, as podcasts can be downloaded to a computer, a smartphone, a tablet, or an
MP3 player to be enjoyed offline on the go.
96. Fill in the blank in the following sentence:
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The most avid social media users are _______, the cohort born 1981-1996.
97. Fill in the blank in the following sentence:
Consumers’ ability to have live online chats with customer service representatives during regular business hours is an
example of _______ messaging.
98. Fill in the blank in the following sentence:
The most important part of an e-mail message is the ________ line, which summarizes the message’s central idea, thus
providing quick identification for reading and filing.
99. Fill in the blank in the following sentence:
Blog posts can benefit from the ________ pattern by emphasizing the big news up front, supported with specifics and
background information.
100. Fill in the blank in the following sentence:
Today, _______ private networks (VPNs) offer secure access to organizations’ information from any location in the world
that provides an Internet connection.
101. Fill in the blank in the following sentence:
__________ networking sites such as Facebook and Twitter enable businesses to connect with customers and employees,
share company news, and exchange ideas.
102. Fill in the blank in the following sentence:
When you respond to an e-mail message, a good skill to develop is ________ -editing, which involves inserting your
responses to parts of the incoming message, including only the parts of the incoming message to which you are
responding.
103. Fill in the blank in the following sentence:
Users of social networking sites need to remember that ________ is a myth and should avoid sharing sensitive
information and inappropriate content.
104. Fill in the blank in the following sentence:
Our mobile devices access data and applications stored in the _______, in remote networks, not on individual computers
in an office.
105. Fill in the blank in the following sentence:
Text messaging has been enriched by a new system, rich communication services (RCS), which includes advanced
features such as multimedia enhancements that can be customized for more appealing opt-in text alerts and mobile
_______.
106. Fill in the blank in the following sentence:
In most businesses today, ________ is the most important and highly used communication channel.
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107. Fill in the blank in the following sentence:
Action information such as dates and deadlines should be placed in the ________ of an e-mail message or memo.
108. Fill in the blank in the following sentence:
The _______ of the Internet can facilitate toxic behavior such as incivility, trolling, and cyberbullying.
109. Fill in the blank in the following sentence:
While business is one focus, the vast majority of podcasts is devoted to _______.
110. Fill in the blank in the following sentence:
A(n) ________ is a digital media file that is distributed over the Internet and downloaded on portable media players and
personal computers.
111. More and more companies are embracing blogs as ways to create virtual communities, build brands, and develop
relationships. Describe blogs and discuss three more specific ways companies use blogs for professional purposes.
112. Texting and instant messaging remain popular for communicating with coworkers and clients. Explain three pros and
three cons of these tools.
113. Businesses are increasingly using podcasts. Explain what they are and describe four ways a company could use one
for professional purposes.
114. Even as Internet access has enriched communication and become a way of life for so many, the use of technology
and social media certainly comes with substantial risks. Identify and discuss three cyberthreats that we must consider as
working professionals and citizens.
115. E-mail remains the most prevalent form of workplace communication, despite the prevalence and expanding uses of
social media and other messaging platforms. However, many business writers describe a “love-hate” relationship with it.
Explain three reasons many professionals complain about e-mail.
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Answer Key
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