48) Due to budget constraints, very few employers now monitor employee email.
49) It is illegal for your company to open and read email you send and receive at work.
50) In email, “cc” stands for “confidential copy.”
51) In business-related email messages, it is a good idea to make frequent use of background
colors and colored type to add visual appeal to the text.
52) Email etiquette requires that you respect the chain of command.
53) Leaving the subject line out on important email messages will spark your readers’ curiosity
and increase their desire to read your email.
54) An effective email subject line is very short and describes only the general topic of the
message.
55) Spelling, punctuation, and grammar do not matter in email; getting your message out quickly
should be your only concern.
56) Mistakenly clicking “reply all” when sending an email can be career threatening in today’s
technology-driven economy.
57) If you are frustrated that virtually no one responds to your emails, you should set the
message priority to “High” for all the messages you send.
58) Instant messaging is a faster communication tool than email.
59) SMS is another term for text messaging.
60) “Spim” is the term used to describe the IM version of email spam.
61) One drawback of current blogging software is that it takes a great deal of time to post new
material.
62) Blogs are useful tools for crisis communication.
63) Blogs are an excellent venue for hard-sell sales tactics because they feature a built-in
audience.
64) Without a steady stream of new information, a blog is unlikely to be successful.
65) Unlike other business presentations, podcasts require little planning and are most effective
when delivered impromptu.
66) It is best to read from a prepared script when creating podcasts for business.
67) One of the best ways to distribute podcasts is to use a blog that provides supporting
information.
68) Using iTunes to distribute podcasts is unrealistic for most organizations.
69) Using hashtags in microblogs makes it easy for people to track topics of interest, but it is
complicated and difficult to use.
70) The completing step is where podcasting differs most dramatically from written
communication.
71) Social ________ sites such as Facebook and LinkedIn have led to fundamental changes in
business communication.
72) A(n) ________ is the online equivalent of recorded radio or video broadcasts.
73) ________ systems such as Twitter are being used widely in business for everything from
research to customer service to live backchannels during presentations and conferences.
74) Compositional ________ for electronic media include (among others) conversations,
comments and critiques, orientations, summaries, and narratives.
75) The ________ ________ of an email is important because it helps readers decide whether to
read the message or delete it.
76) In an email message, “cc” refers to ________ ________.
77) Delicious, Digg, StumbleUpon, and Yelp are all examples of community ________ websites,
designed to pool the inputs of multiple users in order to benefit the community as a whole.
78) The ________ ________ feature of instant messaging enables users to see which people are
at their desks and available to IM.
79) Compared to email, ________ ________ is faster, simpler to operate, and offers fewer
problems with unwanted messages or security and privacy problems.
80) The IM version of email spam is known as ________.
81) ________ have become a popular medium for customer support—enabling employees to
answer questions and offer tips and advice.
82) Viral ________ refers to spreading the word about your company and its products in much
the same way that biological viruses are transmitted from person to person.
83) Reputation ________ such as Evolve24 have developed ways to automatically monitor blogs
and other online sources to see what people are saying about their corporate clients.
84) ________ your blog makes it easier for readers to find your material and easily find
everything you’ve written about a certain topic.
85) A podcasting ________ offers regular recordings on a consistent theme, designed for a wide
public audience.
86) List at least five media that are popular for sending brief business messages.
87) List at least three general situations in which you would send a printed version of a business
message instead of using an electronic medium.
88) Briefly explain the concept of using compositional modes for electronic media.
89) Briefly describe the characteristics of an effective email subject line.
90) Write an informative subject line for the following email.
From July 6-9 the employee cafeteria will be closed in order to update the electrical system in
the kitchen. Employees may bring their own food and eat in the cafeteria, but no food will be
served on those dates.
91) List at least three drawbacks of using instant messaging in business.
92) List at least three advantages of using blogs in business.
93) Briefly explain the difference between blogging and microblogging.
94) Give at least three examples of how podcasts could replace more traditional message formats
in business.
95) When creating podcasts for business, should you script them entirely and read them word-
for-word? Briefly explain your answer.
96) What are seven guidelines to keep in mind when creating content for business-related social
media?
97) Explain how inappropriate use of email at work can lead to legal problems.
98) Briefly explain the differences among user-generated content sites, community Q&A sites,
and community participation websites.
99) Describe four challenges of effectively managing communication in a social media
environment.
100) Explain how to apply the three-step writing process to instant messages.