chapter 5
53. Which of the following statements about formal and informal research is most accurate?
a. Long reports and complex business problems generally require some use of formal research.
b. Because most of its information is not credible, the Web should not be used for research for business reports.
c. Interviewing your target audience is an example of formal research.
d. Scientific experiments are not applicable to business writing.
54. Which of the following is an informal research method?
a. Searching the Web.
b. Looking in the company files for information.
c. Conducting a scientific experiment to gather information under controlled circumstances.
d. Searching for information in peer-reviewed journals.
55. Which of the following scenarios would most likely require a scientific experiment?
a. A research firm wants to find out how many parents plan to send their children to private schools.
b. A company wants to measure reactions to the price of a new flavored vitamin water product to learn how much
consumers would be willing to pay.
c. A student wants to find out how a business leader got his start in the industry.
d. A development team has to decide which of four possible locations would be best for a new fast-food restaurant.
56. What type of sentence fault results when a writer punctuates a broken-off part of a complex sentence as if it were a
complete sentence?
a. Run-on sentence
b. Comma splice
c. Fragment
d. Simple
57. Which of the following sentences demonstrates parallelism?
a. In my current position, I interact with customers, input orders, and am responsible for updating the company’s
Facebook page.
b. Our new CEO’s objectives are to improve employee morale, to boost revenues, and to enhance community
relations.
c. Collecting, organizing, and documentation—these are important steps in researching a problem.
d. The person we hire for this position should be flexible, reliable, and have good organizational skills.
58. Which of the following is a sentence fragment?
a. Although we expect sales to increase next quarter.
b. We expect sales to increase next quarter.
c. Although we expect sales to increase next quarter, we can’t afford to hire any additional employees right now.
d. We can’t afford to hire any additional employees right now.
59. Alex is working on a report and has reached Phase 2 of the 3-x-3 writing process. While collecting information, he
should focus on questions that center around _______.
a. himself as the sender
b. the receiver(s) of the report
c. his supervisor’s communication preferences
d. the company’s financial status