b.
envision your readers and anticipate their needs.
c.
sharpen and focus your ideas as you say them.
d.
speak about the easiest parts of the message first.
e.
use mind mapping to generate ideas for your message.
75. Which statement about revising is correct?
a.
You should revise at the same that you draft a message.
b.
Wait to revise the message so you will have some “distance” and can detect any
weaknesses in logic.
c.
When you revise a message, you are checking content and style rather than editing.
d.
If you revise before drafting, you will remember the content you wanted to include.
e.
Time constraints may prevent you from revising every message.
76. When you modify a document to increase its effectiveness, you revise it for
a.
style, format, and organization.
b.
ethos, pathos, and logos.
c.
correctness, style, and audience appeal.
d.
content, style, and correctness.
e.
correctness, readability, and formatting.
77. Revising for content includes all of the following except
a.
correcting punctuation errors.
b.
checking that all necessary details are included.
c.
deleting any unnecessary information.
d.
ensuring that the purpose of the message is clear to the reader.
e.
rearranging the order in which points are presented.
78. The order in which writers usually revise is
a.
content, style, and correctness.
b.
style, content, and correctness.
c.
content, correctness, and style.
d.
correctness, content, and style.
e.
style, correctness, and content.
79. Revising for style means
a.
matching the general purpose to the specific purpose.
b.
adjusting the tone to obvious flattery.
c.
ensuring that sentences are long enough to persuade.
d.
making sure your punctuation is correct.
e.
checking the rhythm and flow of the sentences.
80. Editing is the process of
a.
organizing the topics in a logical order.
b.
correcting errors in spelling, punctuation, and grammar.
c.
shortening lengthy sentences and paragraphs.
d.
ensuring that the purpose is clear.
e.
adapting the readability level.
81. When proofreading, you should look for these hard-to-spot errors:
a.
Misused words that the spell checker won’t flag
b.
Repeated or omitted words
c.
Proper names
d.
Titles and headings
e.
All of the choices
82. You have finished proofreading only when
a.
you have read through the entire document without making any changes.
b.
you have run a spell checker and corrected all of the errors.
c.
you have proofread the document on your computer screen and not found additional
errors.
d.
you have solicited comments from coworkers or classmates.
e.
you are finally able to let go and stop worrying about content, typos, and format errors.
83. When you proofread a document, you are looking for all of the following except
a.
format errors.
b.
content errors.
c.
typographical errors.
d.
secondary errors.
e.
repeated or omitted words.
84. Which of the following is not a hallmark of effective writing for the web?
a.
a conversational style
b.
bulleted text
c.
useful links
d.
lengthy paragraphs
e.
concise writing
85. You should proofread for content errors
a.
after you proofread for style errors.
b.
to detect typographical errors.
c.
to be sure the document is formatted correctly.
d.
to determine whether the document makes sense.
e.
only if you move, delete, or insert material in your message.
86. When checking for typographical errors, double-check for all of the following except
a.
correct spelling of proper names and information in charts and tables.
b.
the use of direct or indirect organization.
c.
errors that form a new word (and hence are not detected by software spell-checkers).
d.
repeated or omitted words.
e.
errors in titles and headings of reports.
87. Checking to be sure that your document makes sense is proofreading for
a.
content errors.
b.
typographical errors.
c.
format errors.
d.
style errors.
e.
technical errors.
88. Which of the following is not something you do when proofreading for format errors?
a.
Look for errors in grammar, spelling, and word usage.
b.
Read the document again after making a change.
c.
Check that the document looks attractive on the page.
d.
Visually inspect the document for appropriate format.
e.
Be sure that all document parts are in the proper position.
89. When you initiate an email, you should
a.
always use a formal salutation.
b.
use a dark background and impressive font.
c.
cut and paste parts of an email from someone you disagree with.
d.
communicate your purpose for writing.
e.
include an electronic business card.
90. All of the following are helpful strategies for overcoming writer’s block except
a.
Start with a section that’s easiest for you to write.
b.
Speak your ideas aloud to sharpen them.
c.
Allow yourself frequent short breaks to check your email.
d.
Experiment until you find a place where you write best.
e.
Define the objective of your message clearly and concisely.
91. In cultures that emphasize relationships rather than tasks, emails are likely to
a.
get right to the point.
b.
be shorter than emails from task-oriented cultures.
c.
present information that American managers omit.
d.
begin with a list of deliverables.
e.
avoid any mention of family.
92. All of the following are good advice for composing emails except
a.
Avoid bulleted lists.
b.
Keep paragraphs short.
c.
Use formal or informal tone as appropriate.
d.
Favor an open list of recipients rather than using “BCC” (blind computer copy).
e.
Follow conventions for closings and signatures.
93. Which of the following statements about written memos is not correct?
a.
They may be attached to printed material.
b.
They have been largely replaced by email.
c.
They are sometimes used for formal messages longer than one page.
d.
They are reserved for communication outside the organization.
e.
They may serve as cover notes.
94. ____ is/are the default communication choice in many organizations.
a.
IM
b.
Memos
c.
Chat rooms
d.
Email
e.
Telephone
95. When writing a first draft
a.
begin revising as soon as you have a paragraph completed.
b.
remember that it’s easier to polish words in your head than on the page.
c.
don’t worry about style or correctness.
d.
move quickly from author to editor.
e.
have a friend or coworker critique each page.
96. An email signature line should include all of the following except
a.
your title.
b.
information about how you can be reached.
c.
your company.
d.
your name.
e.
your favorite sports team.
97. You’ve finished proofreading when
a.
you read through the document and find only one or two misplaced sentences.
b.
you have corrected all of the mistakes you identified.
c.
you let the document sit overnight.
d.
you read through the entire message without making any changes.
e.
you have run the spellchecker program twice.
98. Organizing a message, if performed effectively, helps you do all of the following except
a.
group related ideas.
b.
show the order in which you’ll discuss each topic.
c.
create a specific purpose for your message.
d.
find the most effective sequence for the major ideas.
e.
distinguish between major and minor points.
SHORT ANSWER
99. Define primary audience and secondary audience. Be specific.
100. Explain how the writer’s relationship with the audience affects a message.
101. What are the five questions you should ask yourself when performing an audience analysis?
102. What is mind mapping? What are the benefits of this approach?
103. Why is it an important step to identify a document’s general and specific purposes before you actually
start to write?
104. Identify the questions that must be considered in handling content issues.
105. Explain how your expectations about the reader’s reaction influence the organization and style of a
message. Provide examples to support your explanation.
106. Provide at least five guidelines for creating effective emails.
107. Explain the organization step in the planning process.
108. What is the difference between brainstorming and mind mapping?
109. Identify the sequence of steps in organizing your message.
110. Based on the information in the textbook, what advice would you give to a businessperson about
making the best use of time during the drafting phase of the writing process?
111. Why should drafting and revising be completed as two separate steps?
112. Identify and define the three probable causes of writer’s block.
113. List and briefly describe at least four methods to overcome writer’s block.
114. What should you look for when you are revising a message for content?
115. Briefly identify and explain the order in which writers usually revise.
116. List the three major types of errors to look for when proofreading a document.
117. Describe the characteristics of effective writing for company websites.