Business Communication Today, 11e (Bovee/Thill)
Chapter 17 Enhancing Presentations with Slides and Other Visuals
1) Studies show that visuals can improve learning by up to ________ percent.
A) 50
B) 100
C) 200
D) 400
2) An advantage of electronic presentations is
A) they are relatively inexpensive to prepare and display.
B) they are relatively easy to create and edit.
C) the equipment is easy to use.
D) they can be projected in full daylight.
3) A disadvantage of electronic presentations is
A) they can only be prepared by expert designers.
B) they are difficult to store or transport.
C) programs require expertise and can malfunction.
D) they cannot be customized to different audiences.
4) The most popular type of visual for business presentations is
A) flip charts.
B) whiteboards.
C) electronic slides.
D) overhead transparencies.
5) Using electronic presentation software
A) is too difficult for most speakers.
B) allows you to incorporate various multimedia elements in your presentations.
C) allows you to make each slide much more complicated than you would a visual for a printed
report.
D) does all of the above.
6) Overhead transparencies are
A) no longer used.
B) old-fashioned, but offer some advantages compared to electronic slides.
C) appropriate only for highly technical presentations.
D) none of the above.
7) Chalkboards and whiteboards are particularly useful
A) for small-group sessions.
B) when making presentations for large audiences.
C) for formal situations.
D) for presentations on controversial topics.
8) Which of the following visuals would be particularly helpful for recording ideas during a
group brainstorming session?
A) Flip chart
B) Electronic presentation
C) Screencast
D) None of the above
9) The best visual for demonstrating the features of a software program would be a(n)
A) overhead transparency.
B) screencast.
C) electronic slide show.
D) flip chart.
10) Unlike structured slides, free-form slides
A) are completely random and have no design consistency.
B) don’t follow a rigid design structure.
C) use the same color for background and text.
D) contain extra-large fonts.
11) Presentations featuring free-form slides tend to contain ________ presentations with
structured slides.
A) more slides than
B) fewer slides than
C) about the same number of slides as
D) simpler slides than
12) A “slideument” is
A) a particularly useful electronic slide that provides lots of information.
B) a slide that is sent ahead of time to introduce the audience to your topic.
C) an electronic slide that tries to function as both a presentation visual and a printed document.
D) a slide that is also printed and distributed to the audience as a handout.
13) Four important design elements to consider when creating slides include all of the following
except
A) choosing color.
B) selecting background designs.
C) writing content.
D) selecting fonts and type styles.
14) When it comes to using color in your slides, keep in mind that
A) color can account for a large part of an audience’s acceptance or rejection of an idea.
B) color tends to distract viewers, which reduces their retention of the material.
C) you should use as many colors as possible to maintain viewer interest.
D) your choices are not that important as long as your slides are colorful.
15) In a presentation designed to reassure your audience after layoffs and bad news about
company profitability, the best color to use would be
A) blue.
B) brown.
C) red.
D) any of the above.
16) If you are using yellow for your titles and text, the best background color would be
A) white, if the slide is for a transparency.
B) a darker shade of yellow.
C) dark blue or purple.
D) orange or red.
17) When preparing a background design for slides
A) you will need to consult a professional graphic artist.
B) be careful when using the design templates that come with your software.
C) any of the designs that come with your software program will do.
D) none of the above are advised.
18) When choosing a background for your slides, the most effective approach is to
A) use dark colors such as blue.
B) pair complex patterns with intricate borders.
C) choose a simple design.
D) use all of the above.
19) Your policy for using clip art in presentations should be
A) not to use any clip art, ever.
B) to use clip art sparingly, if at all.
C) to use clip art as much as possible in those presentations that need spicing up.
D) to use just those pieces that you particularly like.
20) In business presentations, all background artwork should be considered to be
A) a good way to keep the audience’s attention.
B) the key to good design.
C) essentially decorative.
D) essentially functional.
21) When choosing fonts and type styles for slides, be sure to
A) use script fonts for emphasis.
B) limit your fonts to no more than two per slide.
C) avoid boldface type.
D) do all of the above.
22) When using thinner fonts in electronic presentations,
A) use a wide variety of them, to keep the presentation interesting.
B) include decorative fonts to help maintain audience interest.
C) use boldface type so that letters won’t look washed out.
D) use all capital letters so type will stand out.
23) The slide master in presentation software
A) allows you to save design elements so that they can be included on any new slides you add.
B) automatically chooses the same fonts and typefaces for your slides.
C) helps create a consistent-looking design for your entire slide show.
D) does all of the above.
24) The predefined layouts in presentation software
A) contain placeholders for specific slide elements such as titles and bulleted text.
B) allow you to automate your slide show.
C) allow you to add hyperlinks to your presentation.
D) let you see an entire batch of slides at once.
25) When preparing text slides for an upcoming presentation, you should
A) try to have a slide to go with every concept you want to convey.
B) be sure to use complete sentences.
C) limit each slide to expressing a single thought, concept, or idea.
D) do none of the above.
26) To make your text slides more readable
A) limit the text on each slide to four or five lines with four or five words per line.
B) use complete sentences with capitals and punctuation rather than short bulleted phrases.
C) use the passive voice.
D) do all of the above.
27) When adapting graphics for slides
A) reduce the amount of detail.
B) use full numbers, such as 2012, rather than ’12.
C) avoid using arrows or boldface type.
D) don’t use more than eight or nine graph lines.
28) When using slide transitions, you should
A) limit them to text; they are not appropriate for graphics.
B) vary the direction, sometimes going from top to bottom and sometimes going from left to
right.
C) reveal information in a way that helps your audience better understand your message.
D) do none of the above—slide transitions have no place in business presentations.
29) Hyperlinks are useful in slide presentations for
A) providing additional details without having to incorporate each detail into a slide.
B) customizing one electronic presentation for several audiences.
C) accessing additional information during question-and-answer periods.
D) doing all of the above.
30) During the revision stage of preparing your slide presentation, you should
A) decide on the background color to use.
B) decide where builds and transitions should be inserted.
C) check for readability and clarity.
D) determine your main idea.
31) The title slide of your presentation should contain
A) your name.
B) your department affiliation (for internal audiences).
C) your company affiliation (for external audiences).
D) all of the above.
32) A title slide
A) is the equivalent of a report’s cover and title page.
B) defines the topic of the presentation and informs the audience why you are speaking on the
topic.
C) lists the topics you plan to cover in your presentation.
D) always contains the word “Introduction.”
33) In an upcoming presentation, you plan to cover three important changes to your employees’
working hours. The proper place to list this plan would be the ________ slide.
A) cover
B) introduction
C) agenda
D) teaser
34) ________ slides indicate which material has been covered and which section you are about
to begin.
A) Title
B) Agenda
C) Navigation
D) None of the above
35) Which of the following would be an appropriate handout to accompany an oral presentation?
A) An interesting but unrelated news article
B) A list of relevant websites
C) A photo of you, with a caption listing all of your qualifications
D) Any of the above
36) The use of visuals can improve learning by up to 400 percent.
37) Microsoft PowerPoint is still the only viable software option for creating electronic slides.
38) Thanks to software such as Microsoft PowerPoint, preparing presentation visuals now
requires almost no planning.
39) Effective visuals should take center stage during your presentation and become the focus of
the audience’s attention.
40) A major advantage of electronic presentations is the ability to make changes easily at the last
minute.
41) Major disadvantages of electronic presentations include the potential for hardware and
software malfunctions and the time and effort it takes to master software programs.
42) Overhead transparencies are old-fashioned visuals that are no longer used in business.
43) It is a good idea to have a separate plan for each slide you make for a presentation.
44) Chalkboards and whiteboards are old-fashioned and inappropriate for any serious business
presentation.