without the appropriate
credentials or expertise to
endorse an idea or product.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
c.
Causal
Consider This: This fallacy
involves the use of someone
without the appropriate
credentials or expertise to
endorse an idea or product.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
d.
Bandwagon
Consider This: This fallacy
involves the use of someone
without the appropriate
credentials or expertise to
endorse an idea or product.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
Question Title
M/C Question 17
Assessment
Type
Multiple-choice
Question Stem
Sage wants Alex to agree with her observation that Fords are reliable cars.
To prove her point, Sage said she has a 2005 Ford Focus with 200,000
miles on it, and it has required little repair other than routine maintenance.
Sage further explains that her brother has a Ford Fusion and has driven it
twice as long as any other car he has ever owned. Which type of reasoning
is Sage using?
Answer
Choices
Answer
Correct
Answer (x)
Feedback
a.
Inductive
X
b.
Deductive
Consider This: This type of
reasoning arrives at a
general conclusion from
specific instances or
examples.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
c.
Casual
Consider This: This type of
reasoning arrives at a
general conclusion from
specific instances or
examples.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
d.
Either-or
Consider This: This type of
reasoning arrives at a
general conclusion from
specific instances or
examples.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
Analyze It
Evaluate It
X
Question Title
M/C Question 18
Assessment
Multiple-choice
Type
Question Stem
During a parent-teacher conference, one of the teachers spoke at length
about the dangers of driving under the influence of alcohol. She made
multiple references to the fact that hundreds of teenagers lost their lives
while driving drunk over the past five years. She also said that if parents
don’t keep their children in check, then their children could become one of
those horrifying statistics. What principle of persuasion did the teacher use?
Answer
Choices
Answer
Correct
Answer (x)
Feedback
a.
People respond to fear
messages.
X
b.
People respond to meet
needs.
Consider This: Such appeals
are more successful if you
convince your audience the
threat is real and will affect
them unless they take
action.
LO 13.2: Describe how
developing leadership skills
are important to developing
persuasion skills
c.
People respond to positive
messages.
Consider This: Such appeals
are more successful if you
convince your audience the
threat is real and will affect
them unless they take
action.
LO 13.2: Describe how
developing leadership skills
are important to developing
persuasion skills
d.
People respond to
dissonance.
Consider This: Such appeals
are more successful if you
them unless they take
action.
LO 13.2: Describe how
developing leadership skills
are important to developing
persuasion skills
Learning
Objective
LO 13.2: Describe how developing leadership skills are important to
developing persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
Moderate
Difficult
(mark X where
applicable)
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Question Title
M/C Question 19
Assessment
Type
Multiple-choice
Question Stem
Darius was giving a presentation to his team about the details of a new
project. While presenting, Darius maintained eye contact with each member
for three seconds, spoke enthusiastically, and used appropriate enunciation.
What element of a credible speaker did Darius display?
Answer
Choices
Answer
Correct
Answer (x)
Feedback
a.
Dynamism
X
b.
Competence
Consider This: Speakers
often project this element of
credibility through their
delivery.
LO 13.2: Describe how
developing leadership skills
are important to developing
persuasion skills
c.
Trustworthiness
Consider This: Speakers
often project this element of
credibility through their
delivery.
LO 13.2: Describe how
developing leadership skills
are important to developing
d.
Persuasion
Consider This: Speakers
often project this element of
credibility through their
delivery.
LO 13.2: Describe how
developing leadership skills
are important to developing
persuasion skills
Learning
Objective
LO 13.2: Describe how developing leadership skills are important to
developing persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
Question Title
M/C Question 20
Assessment
Type
Multiple-choice
Question Stem
Because the supervisor received regular complaints from the team
regarding network problems, he made a file with details of all of the
problems. Then he created a document outlining the problems and possible
solutions, and passed it to the IT department. What was the document the
supervisor created called?
Answer
Choices
Answer
Correct
Answer (x)
Feedback
a.
Report
X
b.
Briefing
Consider This: It is often
longer, more detailed
summary of a past, present,
or future event.
LO 13.1: Describe some of
the strategies to enhance
the effectiveness of a
persuasive message
c.
Presentation
Consider This: It is often
longer, more detailed
summary of a past, present,
or future event.
the effectiveness of a
persuasive message
the strategies to enhance
d.
Assessment
Consider This: It is often
longer, more detailed
summary of a past, present,
or future event.
LO 13.1: Describe some of
the strategies to enhance
the effectiveness of a
persuasive message
Learning
Objective
LO 13.1: Describe some of the strategies to enhance the effectiveness of a
persuasive message
Topic/Concept
Informing Others
Difficulty
Level
(mark X where
applicable)
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
x
Question Title
M/C Question 21
Assessment
Type
Multiple-choice
Question Stem
Adriana is an employee at relatively new start-up company. While speaking
with the president of her company, Adriana proposes that although it is a
small business, the company should start a retirement plan for employees.
She reasons that if the company does not take this step, it could risk losing
top employees. Adriana knows rival firms have 401(K) retirement plans for
employees in place, and they’ve had much less employee turnover. In this
scenario, Adriana used the process of reasoning by
Answer
Choices
Answer
Correct
Answer (x)
Feedback
a.
analogy.
X
b.
fallacy.
Consider This: This is a
special type of inductive
reasoning.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
c.
deduction.
Consider This: This is a
special type of inductive
reasoning.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
d.
causality.
Consider This: This is a
special type of inductive
reasoning.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
Question Title
M/C Question 22
Assessment
Type
Multiple-choice
Question Stem
While announcing his candidacy for the president of the Football Club
Barcelona (FCB), John Laporte told the Barcelona supporters that if they
back him, he will ensure FCB signs the best players, decreases ticket prices,
and makes the FCB a European powerhouse again. What principle of
persuasion was he trying to use?
Answer
Choices
Answer
Correct
Answer (x)
Feedback
a.
People respond to positive
messages.
X
b.
People respond to fear
messages.
Consider This: The key to
these motivational appeals
is to know what your
listeners value.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
c.
People respond to meet
needs.
Consider This: The key to
these motivational appeals
is to know what your
listeners value.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
d.
People respond to dissolve
dissonance.
Consider This: The key to
these motivational appeals
is to know what your
listeners value.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
Question Title
M/C Question 23
Assessment
Type
Multiple-choice
Question Stem
The executives of an aluminum processing company observed people were
moving out of their town in search of employment. The company realized
the town’s need for more jobs and developed a message explaining to the
town council how the company would meet this necessity by expanding its
factory and persuading the council members to offer tax incentives for the
factory expansion. What principle of persuasion did the executives use?
Answer
Choices
Answer
Correct
Answer (x)
Feedback
a.
People respond to meet
needs.
X
b.
People respond to fear
messages.
Consider This: As a speaker,
the better you understand
what your listeners require,
the better you can adapt to
them, and the greater the
chances you can persuade
them to change an attitude,
belief or value, or get them
to take some action.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
c.
People respond to positive
messages.
Consider This: As a speaker,
the better you understand
what your listeners require,
the better you can adapt to
them, and the greater the
chances you can persuade
them to change an attitude,
belief or value, or get them
to take some action.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
d.
People respond to dissolve
dissonance.
Consider This: As a speaker,
the better you understand
what your listeners require,
the better you can adapt to
them, and the greater the
chances you can persuade
them to change an attitude,
belief or value, or get them
to take some action.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Level
(mark X where
applicable)
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
Question Title
M/C Question 24
Assessment
Type
Multiple-choice
Question Stem
Stana and Rick were discussing whether Chloe, a senior HR manager at
their firm, had an advanced degree. Stana surmised that since all HR
managers at the firm had advanced degrees and Chloe was the most
experienced HR manager, Chloe must have an advanced degree. Which
type of reasoning did Stana use?
Answer
Choices
Answer
Correct
Answer (x)
Feedback
a.
Deduction
X
b.
Fallacy
Consider This: This type of
reasoning can be structured
as a syllogism, a three-part
argument that has a major
premise, a minor premise,
and a conclusion.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
c.
Analogy
Consider This: This type of
reasoning can be structured
as a syllogism, a three-part
argument that has a major
premise, a minor premise,
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
d.
Causality
Consider This: This type of
reasoning can be structured
as a syllogism, a three-part
argument that has a major
premise, a minor premise,
and a conclusion.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
Question Title
M/C Question 25
Assessment
Type
Multiple-choice
Question Stem
A member of a creative writing team was accused by her manager of
continually missing deadlines. The member responded to the accusation by
saying another team member consistently breaches team regulations,
arrives late for work and meetings, and takes too many coffee breaks.
Which logical fallacy did the team member commit?
Answer
Choices
Answer
Correct
Answer (x)
Feedback
a.
Red herring
X
b.
Hasty generalization
Consider This: The member
is trying to use her
colleague’s indiscretions to
distract the manager from
the issue of her failing to
meet deadlines, rather than
address it directly.
LO 13.2: Describe how
developing skills are
important to developing
colleague’s indiscretions to
distract the manager from
the issue of her failing to
meet deadlines, rather than
address it directly.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
d.
Bandwagon
Consider This: The member
is trying to use her
colleague’s indiscretions to
distract the manager from
the issue of her failing to
meet deadlines, rather than
address it directly.
LO 13.2: Describe how
developing skills are
important to developing
persuasion skills
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
Note: Here starts5 Short Answer level questions
Question Title
SA Question 26
Assessment
Type
Essay
Question Stem
How is a briefing different from a report? Discuss in detail about the
organizational pattern for briefings.
Learning
Objective
LO 13.1: Describe some of the strategies to enhance the effectiveness of a
persuasive message
Topic/Concept
Informing Others
Difficulty
Level
(mark X where
Easy
Moderate
Difficult
X
applicable)
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Question Title
SA Question 27
Assessment
Type
Essay
Question Stem
Why is it important to develop a needs-centered model for any training
program? Also, elaborate on the need for conducting a task analysis
process.
Learning
Objective
LO 13.1: Describe some of the strategies to enhance the effectiveness of a
persuasive message
Topic/Concept
Informing Others
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Question Title
SA Question 28
Assessment
Type
Essay
Question Stem
What is cognitive dissonance? How does it help in making persuasive
messages effective?
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Question Title
SA Question 29
Assessment
Type
Essay
Question Stem
Discuss why it is important for a speaker to be perceived as competent,
trustworthy, and dynamic.
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Question Title
SA Question 30
Assessment
Type
Essay
Question Stem
How is presenting an award similar to introducing a speaker or guest?
Explain the segments of a presentation speech.
Learning
Objective
LO 13.3: Describe communication strategies for making special speaking
presentations
Topic/Concept
Making Special Presentations
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Note: Here starts 5 Essay questions
Question Title
Essay Question 31
Assessment
Type
Essay
Question Stem
Evaluate the strategies that can help one compose a good acceptance
speech. Why is it important to keep such speeches brief?
Learning
LO 13.3: Describe communication strategies for making special speaking
Objective
presentations
Topic/Concept
Making Special Presentations
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Question Title
Essay Question 32
Assessment
Type
Essay
Question Stem
Perform an in-depth analysis of the four organizational strategies of
persuasive speeches.
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Question Title
Essay Question 33
Assessment
Type
Essay
Question Stem
Analyze the three primary strategies of persuasion developed by Aristotle.
Furthermore, examine the three major types of reasoning used in
persuasive speeches.
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Question Title
Essay Question 34
Assessment
Type
Essay
Question Stem
What is a logical fallacy? Examine the most common types of fallacies by
citing suitable examples.
Learning
Objective
LO 13.2: Describe how developing skills are important to developing
persuasion skills
Topic/Concept
Persuading Others
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X
Question Title
Essay Question 35
Assessment
Type
Essay
Question Stem
How would you differentiate between a public relations presentation and a
training session? Analyze the similarities between the two.
Learning
Objective
LO 13.1: Describe some of the strategies to enhance the effectiveness of a
persuasive message
Topic/Concept
Informing Others
Difficulty
Level
(mark X where
applicable)
Easy
Moderate
Difficult
X
Skill Level
(mark X where
applicable)
Analyze It
Evaluate It
X