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Chapter 12: Designing and Delivering Business Presentations
Multiple Choice
1. A short update on a current project requested during a meeting without advance notice is an example of a(n) _____.
a.
manuscript presentation
b.
extemporaneous presentation
c.
crisis briefing
d.
oral briefing
2. Which of the following is the first step in the process for planning, preparing, and rehearsing presentations?
a.
Organizing the message to be delivered
b.
Considering the applicable contextual forces
c.
Rehearsing delivery
d.
Adapting the message to the audience's needs and concerns
3. Which of the following is an example of a two-channel approach to message delivery?
a.
Jonah mailing reports and documents to her audience and then addressing them in a presentation
b.
Marcus using both flip charts and highly professional visuals in his presentation
c.
Brenda preparing and organizing her speech in two sections
d.
Eric using a teleprompter and a script for his presentation
4. Which of the following is true of presentations?
a.
They provide an opportunity to establish rapport with the receivers of the message.
b.
They are effective when they include varied vocabulary and long sentences.
c.
They should not be used to deliver bad news to a large audience.
d.
They should be used as a follow-up to simple written messages.
5. Which of the following is true of the audience of presentations?
a.
Presentations are most effective when the presenters presume to know their audience.
b.
Audiences generally tend to be out of tune with the speaker.
c.
Audiences usually react negatively to bad news when there is an organizational representative present.
d.
Audiences from varied cultures have varied expectations regarding public-speaking norms.
6. Identify an environmental factor that affects a presentation.
a.
The presenter's confidence in delivering presentations
b.
The audience's experience with the topic
c.
The importance of the topic to the audience
d.
The time permitted to the presenter
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Chapter 12: Designing and Delivering Business Presentations
7. Which of the following should be followed when organizing the content for a presentation?
a.
The presenter should not begin with an outline of the presentation contents.
b.
The presenter should either write a script or work from a report.
c.
The presenter should understand that oral presentations are not different from written messages in terms of the
kind of goals they achieve.
d.
The presenter should start planning as if he or she was developing an entirely new message even if the
presentation is based on written material.
8. Danny, a manager at Peshler Constructions, is in charge of creating and presenting a report on the feasibility of building
a new office in another city. He wants to make the presentation interesting and gain the attention of the audience
effectively. In this scenario, which of the following techniques would capture the attention of his audience at the
beginning of the presentation?
a.
Using "docu-points"
b.
Using quotations by experts
c.
Using jargon
d.
Using verbal fillers
9. Which of the following is true of an effective introduction in a presentation?
a.
It does not include startling statistics.
b.
It includes jargon and technical terms.
c.
It establishes rapport with the audience.
d.
It does not include the presentation plan.
10. Which of the following should be followed in the body of a presentation?
a.
Use every statement as a major point to make the presentation memorable.
b.
Use varied vocabulary and long sentences to make the presentation conversational.
c.
Use jargon and technical terms to make the presentation more interesting.
d.
Use comments made by other authorities to establish credibility.
11. The closing of a presentation:
a.
should always end with a "thank you" note.
b.
is the least remembered portion of the presentation.
c.
should include new points that were not discussed in the body.
d.
provides unity to the presentation by telling the audience what has already been told to them.
12. Which of the following is true of using presentation visuals in a meeting?
a.
Presentation visuals decrease the retention of information.
b.
Presentation visuals eliminate the need of a speaker.
c.
Presentation visuals decrease the emphasis on important points.
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Chapter 12: Designing and Delivering Business Presentations
d.
Presentation visuals increase occurrence of group consensus.
13. Which of the following formatting guidelines should you follow to make presentation visuals effective?
a.
Limit text size to 12 points.
b.
Limit text to three lines per slide and three words per line.
c.
Limit slide titles and headings to two words.
d.
Limit colors to no more than three colors on a slide.
14. Phil had to deliver a speech at a religious ceremony. He wrote out the detailed speech a month before the
ceremony and learned the entire speech. During the ceremony, he recited it verbatim. In this scenario, which of
the following presentation styles did Phil use?
a.
The manuscript presentation style
b.
The extemporaneous presentation style
c.
The memorized presentation style
d.
The impromptu presentation style
15. Ali, a manager at BuzzEdge Inc., had to deliver a presentation at a technical conference. He wrote out the entire
speech one week before the conference, and during the conference, he read it out to the audience. In this scenario, which
of the following presentation styles did Ali use?
a.
The manuscript presentation style
b.
The extemporaneous presentation style
c.
The memorized presentation style
d.
The impromptu presentation style
16. Unlike memorized presentations, manuscript presentations:
a.
do not ensure effective content coverage.
b.
have greater speaker–audience rapport.
c.
involve reading a written speech to the audience.
d.
do not fit into time constraints.
17. At a project completion meeting, Alex, an employee at Salont Technologies, was called on without a prior
notice to present the methods used for completing the project successfully. Being an experienced speaker, he
easily analyzed the request and delivered a simple, yet effective presentation. In this scenario, which of the
following presentation styles did Alex use?
a.
The manuscript presentation style
b.
The extemporaneous presentation style
c.
The memorized presentation style
d.
The impromptu presentation style
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Chapter 12: Designing and Delivering Business Presentations
18. A(n) _____ is a presentation in which a speaker plans, prepares, and rehearses but does not write everything down in
detail.
a.
manuscript presentation
b.
extemporaneous presentation
c.
memorized presentation
d.
impromptu presentation
19. In the context of delivering a presentation, which of the following is true of vocal qualities?
a.
Verbal fillers better the style of a speech.
b.
Pleasant voices have high pitch.
c.
A varied pitch pattern is desirable during presentations.
d.
A fast rate of speech is required when presenting a complex concept.
20. In the context of phonation, the speed at which words are spoken is called _____.
a.
pitch
b.
rate
c.
dialect
d.
tone
21. Many speakers use words such as uhhh, ahhh, ummm, and errr while giving a speech. These words are called _____.
a.
verbal fillers
b.
red flag words
c.
verbal potholes
d.
transition words
22. In the context of delivering a presentation, which of the following is true of verbal fillers?
a.
They are words a speaker has trouble pronouncing.
b.
They are irritating to the audience and destroy the speaker's effectiveness.
c.
They are standard terms used to transition from one section to another section of a presentation.
d.
They are problems related to speaking volume rather than rate.
23. During the launch ceremony of a newly designed automobile, Jacob, a manager at Addoso Automobiles, says, "I was
workin' in dis project for a very long time. I'm sure people are gonna like it." In this case, which of the following
statements is true?
a.
Jacob has used excessive jargon.
b.
Jacob has a varied pitch pattern.
c.
Jacob has faulty articulation.
d.
Jacob has used verbal fillers.
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Chapter 12: Designing and Delivering Business Presentations
24. Which of the following is true of pronunciation?
a.
Perfect articulation leads to perfect pronunciation.
b.
The first pronunciation of a word given in the dictionary is the desired pronunciation.
c.
The second pronunciation given in the dictionary is the outdated pronunciation.
d.
Faulty pronunciation can be rectified by using verbal fillers.
25. Which of the following is a guideline you should follow during a presentation?
a.
Communicate enthusiasm for the presentation.
b.
Stand behind the lectern throughout the presentation.
c.
Do not paraphrase the presentation visual.
d.
Do not portray a relaxed appearance.
26. Which of the following is a guideline you should follow for distributing handouts?
a.
Avoid distributing handouts when "docu-points" are used.
b.
Distribute handouts only at the end of the presentation.
c.
If the handout is intended as resource material only, avoid posting the handout to a web page or making it
available to the audience.
d.
If you expect the audience to take notes directly on the handout, distribute the handout before the presentation
begins.
27. Which of the following is true of the cultural context in public speaking?
a.
In the United States, the Blackfeet hold that everyone in the community is on equal footing and thus has the
opportunity to speak.
b.
African speeches are one-point speeches with a great deal of supporting material.
c.
Non-Western ways of speaking in public emphasize the individuality of the speaker over community.
d.
In non-Western speech communities, "speakers" and "audiences" are on a relatively equal footing in terms of
social status.
28. Which of the following is a guideline you should follow when speaking to culturally diverse audiences?
a.
Adapt to subtle differences in nonverbal communication.
b.
Use humor extensively.
c.
Use jargon and figurative expressions.
d.
Jot ideas on a flip chart rather than using highly professional visuals.
29. In the context of delivering presentations to culturally diverse audiences, which of the following is a difference
between North American and Latin American audiences?
a.
Latin Americans are not time conscious, whereas North Americans see time as money.
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Chapter 12: Designing and Delivering Business Presentations
b.
North Americans believe that personal relationships are the basis of business dealings, whereas Latin
Americans do not believe in this association.
c.
North Americans do not prefer direct eye contact, whereas Latin Americans appreciate it.
d.
Latin Americans prefer directness, whereas North Americans consider a straightforward approach tactless and
rude.
30. In the context of distance presentations, which of the following is true of videoconferencing?
a.
It saves the cost of traveling.
b.
It cannot be used for crisis briefing.
c.
It increases the readability of the text transmitted through compressed video.
d.
It does not involve many people in key decisions.
31. Distance delivery formats are inappropriate for:
a.
company-wide addresses.
b.
for presentations that cover highly sensitive or confidential issues.
c.
large, high-exposure activities, such as quarterly executive staff presentations.
d.
new product launches.
32. In the context of the types of disasters that an organization might face, normal accidents include _____.
a.
cyber attacks
b.
hurricanes
c.
kidnappings
d.
industrial disasters
33. When it appears a crisis is imminent in an organization, the crisis management strategy should:
a.
provide internalizing information to build a positive public opinion toward the organization.
b.
shift from internalizing messages to instructing messages that tell the public how to respond to the crisis.
c.
intensify so that the affected publics know what to do.
d.
shift to adjusting messages intended to help people cope with the effects of the crisis.
True / False
34. The first step in the process for planning presentations is to adapt a message to the audience's needs and
concerns.
a.
True
b.
False
35. Presentations must not be used to deliver bad news to a large audience.
Name:
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Chapter 12: Designing and Delivering Business Presentations
a.
True
b.
False
36. A standard presentation strategy is needed for audiences who think and make decisions differently.
a.
True
b.
False
37. Revealing the presentation plan in the introduction will help the audience understand how the parts of the
body are tied together to support the purpose statement.
a.
True
b.
False
38. Make every statement in a presentation a major point in order to avoid overwhelming and boring your
audience.
a.
True
b.
False
39. Spoken communication is more difficult to process than written communication.
a.
True
b.
False
40. The use of jargon and technical terms makes a presentation effective.
a.
True
b.
False
41. In a presentation, the conclusion should be the most memorable bit of information or the best anecdote.
a.
True
b.
False
42. Useful concluding techniques for a presentation include summarizing the main points that have been made in the
presentation and using anecdotes, humor, and illustrations.
a.
True
b.
False
43. To make a presentation effective, fade out at the end.
a.
True
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Chapter 12: Designing and Delivering Business Presentations
b.
False
44. Use capital letters sparingly in the presentation slide titles as they are difficult to read from a distance.
a.
True
b.
False
45. Multimedia is content that uses a combination of different forms such as text, audio, images, animation,
video, and interactive content.
a.
True
b.
False
46. Pleasant voices have high pitch.
a.
True
b.
False
47. An inherent problem related to speaking rate is verbal fillers.
a.
True
b.
False
48. A way to use your visuals effectively is to read the visuals line for line rather than paraphrasing them.
a.
True
b.
False
49. A presenter should not paraphrase questions asked by the audience members about the presentation as it
communicates a lack of confidence.
a.
True
b.
False
50. When speaking to a culturally diverse audience, it is better to use sophisticated vocabulary.
a.
True
b.
False
51. Arabic audiences tend to prefer directness, with the main idea presented first.
a.
True
b.
False
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Chapter 12: Designing and Delivering Business Presentations
52. Rules of business etiquette remain the same for all cultures.
a.
True
b.
False
53. According to experts, team presentations usually fail because presenters resist the sure-to-fail strategy of "winging" a
team presentation rather than taking the time to do it correctly.
a.
True
b.
False
54. When preparing for a team presentation, the team as a whole should plan the team presentation using the same process
used for an individual presentation.
a.
True
b.
False
55. Distance delivery formats are appropriate for persuasive or problem-solving meetings where no relationship
has been established among the participants.
a.
True
b.
False
56. Stand-alone presentations designed specifically for Web delivery require unique design strategies to compensate for
the absence of a speaker.
a.
True
b.
False
57. In the context of the types of disasters, normal accidents occur because of deliberate action, such as bombings,
kidnappings, cyber attacks, and other types of sabotage.
a.
True
b.
False
58. The communication objective in any crisis management strategy should depend upon the stage of the crisis.
a.
True
b.
False
Essay
59. Explain when presentations should be chosen as the method of message delivery.
60. What should a presenter know about the audience while preparing a presentation?
61. What are the questions to which you should seek answers when discussing your speaking engagement with someone
representing the group or audience?
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Chapter 12: Designing and Delivering Business Presentations
62. Explain the three major parts of an effective presentation structure.
63. Discuss in detail the techniques used to ensure that the audience understands your point and to reinforce it.
64. Discuss the advantages of the effective use of presentation visuals.
65. Northeastern University has developed a presentation to introduce professors to the use of podcasting in classrooms.
One of the slides conveys the advantages of podcasting. Explain what needs to be done to make the slide content
effective. Revise the content of the slide based on the effective guidelines for designing presentation visuals, and explain
the rationale behind it. The content of the slide is as follows:
Podcasting: The Advantages for Students in Higher Education
Podcasting is revolutionizing higher education in many ways.
a. Makes "anyplace, anytime" learning a reality
b. Gives students portability in their busy lives
c. Convenience of accessing resources on a mobile device
d. Students can learn at their own pace in their own time at their own convenience.
e. Learning through listening
f. Accommodates rich content
g. It is a useful learning tool.
66. What are the guidelines to be followed to ensure readability of a presentation visual?
67. Caleb has to conduct a two-hour workshop for supervisors on the effective techniques for conducting
performance appraisals. The previous trainer relied solely on providing information through a PowerPoint
presentation. Caleb wants to use handouts to provide the training information and maintain the interest of the
supervisors. Discuss how handouts can be integrated into Caleb's workshop on performance appraisals.
68. In the context of phonation, explain pitch, volume, and rate.
69. Briefly discuss some of the guidelines you need to follow before a presentation.
70. Explain the guidelines you need to follow after a presentation.
71. List five communication benefits of videoconferencing.
72. Discuss the steps to be followed by an organization during a crisis.
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Chapter 12: Designing and Delivering Business Presentations
73. Azhar is a team leader in Data Services Limited (DSL), a multinational information technology. Important
delegates from Royale Bank (RB) are scheduled to visit DSL next month. RB, a banking and insurance holding
company, is looking for a partner to manage its accounts and is visiting different IT corporations. Azhar is in
charge of making a team presentation for the delegates from RB about his team and how the team can help RB
manage its clients. Describe in detail the guidelines that Azhar needs to follow to plan and prepare the team
presentation.
