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Business and Professional Communication 2e
Quintanilla and Wahl
Instructor Resource
Chapter 11: Informing and Persuading
Test Bank
1. Which philosopher wrote The Art of Rhetoric?
2. Formal presentations and opportunity presentations are identical in __________ and
___________.
3. Passive agreement is a goal of what kind of presentation?
4. Which of the following is an example of a specific purpose?
5. Informative speakers should be _________, while persuasive speeches should be _________.
6. Cindy is concerned that her presentation does not follow a logical sequence. Which
persuasive appeal should she work on before making her presentation?
7. Mentioning previous work experience, awards, and recognitions is one way of establishing
8. Emotional appeal should be included in
9. During persuasive speeches, if the presenter wants the audience to take some sort of action,
10. Credibility of the information being presented can be established by
11. Roman wishes to introduce a new drinking water system to his office and do away with the
bottled water vending machine. He asks the audience to raise their hands if they like to waste
money and plastic. He then asks the audience to raise their hands if they would like to save
money and the environment. Roman is using what technique to persuade his audience?
12. Marcus is trying to persuade his managers to give an extra day off for Thanksgiving break by
reminding them that they want employees to be happy, and that holiday breaks make
employees happy. This type of persuasion is
13. Rashid’s company is considering adopting a new policy. A competitor adopted the same
policy and received bad press. He thinks that they too will receive bad publicity if they adopt
14. Which of the following should be included in a persuasive speech?
15. Presentational excellence is important because
16. Tom recently gave a presentation at work highlighting the problems with customer service.
He asked all his coworkers to spend an extra thirty minutes each day handling customer
complaints. This is an example of
17. During a recent poverty awareness event, Sara incorporated pictures of starving children
into her presentation. This persuasive appeal is known as
18. Which philosopher viewed credibility as central to any effective rhetoric?
19. What supporting material would you use to supplement the logos of your persuasive
argument?
20. Robert is giving a speech at his local YMCA. He begins by emphasizing that he has grown up
in this neighborhood and has seen many of the same problems as other members in the
audience. Robert is
21. Alice was recently criticized for the poor performance of her store this quarter. When Alice
stated that profits for the company overall were down for the quarter, she mentioned that
recent highway construction in front of her store was the main reason for low profits. She
presented reports that compared store sales along the highway versus other stores in her town
to prove her point. This is an example of
22. Jennifer's company starts off every day with a casual meeting where any employee can talk
about issues or concerns regarding the department. Jennifer's company is using
Business and Professional Communication 2e
Quintanilla and Wahl
Instructor Resource
23. Why is ethos important to a persuasive presentation?
24. Using an argument that is flawed or incoherent is a violation of
25. Meetings can be an excellent chance to give an opportunity presentation.
26. Disagreeing with an idea is referred to as active disagreement.
27. Aristotle’s persuasive appeals are ethos, pathos, and logos.
28. Developing a clear organizational structure will enhance both informative and persuasive
speeches.
29. A specific purpose is a declarative sentence telling the listeners what you want them to
understand or know or believe by the end of your presentation.
30. Including emotional appeal to a persuasive speech will cause the speaker to lose credibility.
31. Speakers should point out other possible causes when persuading with a causal reasoning
technique.
32. Relying solely on personal anecdotes to inform an audience is effective because it builds
speaker credibility.
33. Internet sources require special attention when validating their credibility.
34. Quotes should not be used when establishing credibility.
35. Explain what ethos, logos, and pathos are in terms of making public presentations and how
each would function.
36. List and describe four types of reasoning used in persuasive speeches that guide the
audience through the argument.
37. Describe the basics of a successful informative presentation.
38. _______________are presentations that involve “winging” it or speaking off the cuff.
39. Presentations can have one of two general purposes: to inform or to
40. Another name for active agreement is
41. The _______________is to an oral presentation what a thesis statement is to an essay.
42. Designing a presentation is a linear process in which you move from one step to the next.
43. _______________ refers to your credibility as a presenter as well as the credibility of the
information delivered in your presentation.
44. ____________refers to the words of a presentation in the context of organizational
structure and the supporting information.
45. ______________ refers to emotional appeal.
46. ______________ is building an argument by utilizing individual examples, pieces of
information, or cases, and then pulling them together to make a generalization or come to a
conclusion.
47. _____________, more commonly known as the cause-and-effect relationship, is a type of
inductive reasoning.
48. When a speaker mentions the other causes in her or his speech and explains why this cause,
the cause presented in the speech, should be the focus, that speaker is using what strategy?
49. _______________occurs when the speaker takes general information (premises) and draws
a conclusion from that general information.
Business and Professional Communication 2e
Quintanilla and Wahl
Instructor Resource
50. _________________ is simply reasoning from an analogy; it is making an argument by
comparing two cases.
