Croteau&Hoynes: Media/Society, 5th Edition
Chapter 10: Media in a Changing Global Culture
Test Bank
1. The technology and media usage gap between the rich and poor, highly educated
and less educated, developed world and developing world, and so forth, is known as
the ___________.
2. The “global village” was a term coined by:
3. The two major components of the idea of “globalization” are:
4. Recorded music is one of the easiest media products to sell internationally
because:
5. Which of the following is not a development resulting from the globalization of
music?
6. Media globalization generally has been characterized by:
7. With globalization, the flow of media products has been:
8. Consumption of mass media products is:
9. Most of all music carried by record stores in the United States is distributed by:
10. Which of the following correctly names the “Big Three” media conglomerates that
dominate the world music market?
11. Which of the following best describes the cultural imperialism thesis?
12. In order to recoup the cost of expensive “blockbuster” movies, Hollywood studios
increasingly depend on:
13. The key reason that less-developed nations generally cannot compete with
industrialized nations in the area of movie production is that:
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14. For other nations, importing U.S.-made media products:
15. Which of the following is not a tactic used by some countries to protect local
cultures?
16. Which of the following is evidence that perhaps the cultural imperialism thesis is
overstated?
17. In addition to promoting Western artists in foreign countries, more corporations
are now also:
19. A 1948 United Nations Act stipulated that, in order to be valid, freedom of
information depended upon the availability of:
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20. Some people criticized the belief that information should flow freely across
national boundaries because:
21. Because they did not have the private investment needed to support major
commercial media, developing nations often turned to ____________ to meet
informational needs.
22. In 1980, the UNESCO and developing countries, out of concern that rich
countries dominate information flow, proposed what is called the ______________.
23. The world’s major media conglomerates are:
24. Which of the following organizations is the chief regulator of the Internet
worldwide?
25. Which of the following correctly link a media conglomeration and its nationality?
26. Global media corporations now know that there are limits to the appeal of
American culture to other countries. What kind of strategies do they use to address
local markets in foreign countries and sell their products there?
Type: E
27. What is the “cultural imperialism” thesis? Do you agree with its major arguments
or not? Why?
Type: E
28. In the 1960s, media scholar Marshall McLuhan envisioned a “global village.”
Explain what this is. Also discuss how this concept relates to today’s environment:
Do you think McLuhan’s vision was correct? Why or why not?
29. The idea of a “Cultural Exception” is Europe’s – notably France’s – effort to
preserve local cultures in the face of an influx of American media products.
30. News Corporation is a global media conglomerate headquartered in Hong Kong.
31. Marshall McLuhan coined the term “Global Village” to denote a version of the
32. Motown, Atlantic, and Columbia are the top three record labels globally.
33. Developing countries generally support cultural imperialism.
34. The United States created and declared the New World Information and
Communication Order to ensure the free flow of information.
35. The global digital divide refers to the gap in access to information and
communication technologies between the wealthy and poor regions of the world.
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36. ICANN is a global governing body regulating media companies’ international
mergers and acquisitions.