Croteau&Hoynes: Media/Society, 5th Edition
Chapter 5: Media and Ideology
Test Bank
1. _________ is a system of meaning that helps define and explain the world and
that makes value judgments about that world.
2. The following describes a core concept often used in ideological criticism of media
contents: The elite’s control of consensus and promotion of dominant ideologies in
society. Exercise of power through cultural leadership. This concept is called:
3. Which of the following best describes the definition of ideology?
4. According to the text, why was there such a proliferation of Vietnam movies in the
1970s in the United States?
5. Ideological analysis of media focuses on:
6. Which of the following is not the common ideology implicit in Hollywood action
movies?
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7. Which of the following is not a dominant ideology of the United States?
8. The central concept that much ideological analysis revolves around is:
9. Who is the scholar who introduced the idea of hegemony?
10. The realm where hegemony operates include all of the following except:
11. Which of following is consistent with an ideological analysis of media?
12. News of the economy is primarily from which of the following perspectives?
13. Action-adventure films implicitly suggest that cultural difference:
14. We identify conventional forms of image construction as “realist” because:
Croteau&Hoynes: Media/Society, 5th Edition
15. The television “work–family” consists primarily of images of:
16. According to Tricia Rose, the “hidden politics” of rap are:
17. Major advertisements address audiences as:
18. An example of the incorporation of oppositional cultural forms is:
19. Consumer ideology suggests that social problems:
20. The “covert advertising” in women’s magazines refers to:
21. Which kind of contemporary print ads present “foreigners” and Americans as
equal?
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22. Which of the following explanations about the historical development of
advertising in the 20th century is true?
23. Which of the following is not a common portrayal of family life in contemporary
television?
24. Which of the following is considered the major ideology present in the original
rap music of the 1980s?
25. Which of the following is not a common ideological criticism of contemporary
advertising?
26. Explain the concept of “hegemony.” What is it and why is it important in the
ideological analysis of media?
27. What does it mean that advertising created a modern consumer culture? Which
values does advertising promote? Explain.
28. What are “dominant” ideologies? What do you think the dominant ideologies of
the United States are?
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29. Think of popular Hollywood action films such as Rambo, Die Hard, Top Gun, and
the 007 series. What are the common ideologies or values promoted in such
movies?
30. Can media challenge the mainstream ideologies? Can you think of some
examples in which media criticize taken-for-granted ideologies and promote
alternative views?
31. Hegemony operates at the level of common sense in the assumptions we make
about social life.
32. Hegemony is permanent and unalterable.
33. “False consciousness” refers to the subordinate class’s acceptance of the basic
ideology of the ruling class.
34. In an ideological criticism of media, it is assumed that media have nothing to do
with the real world.
35. Mass advertising emerged in the 1960s to promote the civil rights movement.
36. In women’s magazines, editorial content often serves as convert advertising.
37. Early rap music began as a critique of the underlying ideology of mainstream
American society.
38. Television in the 1970s often depicted happy, middle-class families.
39. Economic news generally favors the perspectives of businesses and investors.
Croteau&Hoynes: Media/Society, 5th Edition
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