Croteau/Hoynes: Media/Society, 5th Edition
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Chapter 1: Media and the Social World
Test Bank
1. The process by which we internalize the social norms and values of our culture
and develop a sense of self is known as __________.
2. In 2013, roughly what percentage of U.S. households had broadband access at
home?
3. Media scholars often study how pressure from advertisers influences journalists’
news reporting. In media sociology, advertising pressure can be regarded as _____
and journalists crafting stories as ______.
4. Which of the following statement about the historical development of mass media
is not true?
5. Sociologists argue that humans must build and interpret the meaning of objective
reality. They refer to this process as:
6. Which of the following generally is not considered a form of mass media?
7. The first form of mass media was:
Croteau/Hoynes: Media/Society, 5th Edition
8. The first practical printing press with movable type dates back to the:
9. Information traveled only as fast as a horse, ship, or train could carry it up until the
invention of:
10. The first broadcast medium was:
11. The introduction of broadcast media marked the first time that media producers
did not have to:
12. Television was widely introduced in the United States during the:
13. Much of the initial funding for the Internet came from:
14. In sociology, social structure generally refers to:
15. The pattern of social behavior expected of people related by birth can be called:
16. In sociology, agency generally refers to:
17. Structure usually implies:
18. Which of the following topics is not an example of relationships between
institutions?
19. Which of the following is an example of relationships within the media industry?
20. Within the media industry, the tension between structure and agency relates
primarily to:
21. In addition to the media industry and the social world, the “media and the social
world” model includes the following elements:
22. Thomas Edison is most known for his development of the
23. Which of the following is NOT as example of how audiences are users of media?
24. Nielsen started measuring media consumption in “Zero–TV” households because
25. Which of the following best highlights active interpretations of media products?
26. Print media use has increased in the past few years as young adults have
embraced multitasking.
28. Social movements have adopted new tactics such as public demonstrations in
order to attract media attention.
29. Smaller video cameras have played a role in enabling users to bypass the media
entirely.
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30. The rise of the cassette made sound digital for the first time.
31. Media reporting of crime can create a moral panic.
32. Fictional portrayals of crime are more influential in promoting fear in audiences
33. According to the sociologist C. Wright Mills, the “sociological imagination” allows
us to connect “public troubles” and “private” issues.
34. Agency is determined social action.
35. How bloggers influence the operations of commercial news organizations is an
example of relationships within the media industry.
36. How does the rise of the Internet challenge the idea that technologies determine
the evolution of media?
Type: E
37. According to the authors, what are the differences between the study of
sociology and mass communication?
Croteau/Hoynes: Media/Society, 5th Edition
Type: E
38. What are some differences between face-to-face and mass-mediated
communication for readers? How does this distinction affect politics?
Type: E
39. Why do the authors sometimes use reader or user rather than receiver or
audience?
Type: E
40. What is the difference between total media exposure, the multitasking
proportion, and total media use? Explain why these distinctions are important for
understanding young adult media use.
Type: E
41. How was broadcasting different from previous ways of distributing and
consuming media?
42. In explaining the role of media in society, sociologists often refer to the process
known as socialization. Briefly describe what this concept means. In your answer,
make sure to include at least one example.
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43. Sociologists often link discussions of social relations to the concepts of
“Structure” and “Agency.” What are they, and how do they relate to each other? Do
they have equal relationships? Are they at odds? In your discussion, include at least
one specific example.