Chapter 13: Preparing Resumes and Application Messages
Avoid using a single, monotonous stationary shot.
Wear clothing with bright colors and close patterns.
Avoid long “talking head” segments.
31. Which of the following is true of employment videos?
They discourage potential employers from stereotyping.
They eliminate potential illegal employment discrimination.
They encourage potential employers to focus on an applicant’s physical characteristics.
They are more commonly used in career fields for which analytical performance is a key element.
32. Which of the following statements is true of application messages?
They are designed to convince employers that qualifications are adequate.
They differ from sales messages in that they are not persuasive.
They are informative and thus written deductively.
They are sent to prospective employers only when requested.
33. Unlike solicited application messages, unsolicited application messages:
have greater need for attention-getters.
decrease a person’s chances of locating potential openings.
are written when an employer’s specific needs are known.
use a central selling feature as a theme.
34. Which of the following statements is true of an unsolicited application message?
It has a lesser need for attention-getters than a solicited message.
It decreases a person’s chances of locating potential openings.
The process of sending an unsolicited application message could be time consuming.
The opening paragraph in an unsolicited application message is likely to be very specific.
35. Which of the following is a similarity between a sales message and an application message?
Both are solely informative messages.
Both are written deductively.
Both are always solicited.
Both use a central selling feature as a theme.
36. Mark, a history professor, is applying for a job at a university. He needs to write an application letter to persuade the
dean of the university to extend an interview invite to him. He, therefore, adds the following statement in his application
message: “I hope you will go through my application and consider me a good candidate for the position of the head of the
department of history.” However, Mark’s application gets rejected. The most likely reason for the rejection of Mark’s