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Which of the following is an example of an interdependence analysis method?
A.multidimensional scaling
B.multiple regression analysis
C.conjoint analysis
D.all of these choices
"Are you employed? ______ Yes ______ No" is an example of what type of question?
A.leading
B.simple-dichotomy
C.loaded
D.open-ended response
Measuring the distance visitors stand from a painting in a Van Gogh exhibit at the St.
Louis Art Museum is an example of what type of observation?
A.verbal behavior
B.temporal patterns
C.expressive behavior
D.spatial relations
Surveys are classified based on all of the following EXCEPT _____.
A.number of questions
B.method of communication
C.degrees of structure and disguise in the questionnaire
D.time frame in which the data are gathered
In case studies, _____ are identified by the frequency with which the same term (or a
synonym) arises in the narrative description.
A.themes
B.threats
C.links
D.ladders
Merck, a pharmaceutical company, places a tiny chip on drug packaging to track its
product from the manufacturing plant to the consumer to ensure the product flows
through the proper distribution channel and safety for consumers. The tiny chip is an
application of which technology?
A.RFID
B.smart technology
C.market dynamism
D.GPS
When Subway Sandwiches uses secondary data to determine the best location for its
franchise outlets, this is an example of _____.
A.site analysis
B.model building
C.database marketing
D.market tracking
A researcher has decided to insert a response for items not answered by respondents.
This answer the editor inserts is referred to as a(n) _____.
A.proxy value
B.simulated value
C.imputation
D.plug value
Which type of analysis attempts to predict a categorical dependent variable?
A.factor analysis
B.discriminant analysis
C.regression analysis
D.linear analysis
In practice, what is the first step in interpreting the t-test when comparing two means?
A.compute the t-test value
B.find the p-value associated with the t and the corresponding degrees of freedom
C.examine the difference in means to find the "direction" of any difference
D.examine if there is a difference at the 50 percent confidence interval before
examining the 95 percent confidence interval
When the respondent is presented with: "People who watch football on television are
________," and asked to fill in the blank, this is an example of a _____.
A.word association test
B.concept test
C.case study
D.sentence completion test
Which of the following is a possible unit of analysis in a research study?
A.an employee
B.a sales region
C.a zip code area
D.all of these choices
At what level do we "experience" reality?
A.empirical level
B.abstract level
C.primary level
D.secondary level
When Walgreen's uses cables across the road as "traffic counters" to determine the
density of traffic near a possible retail store location, this is an example of what type of
observation?
A.contrived observation
B.mechanical observation
C.human observation
D.content analysis
Two types of stratified samples are _____.
A.primary and secondary
B.positive and negative
C.proportional and disproportional
D.absolute and relative
Which qualitative research orientation extracts a theory from whatever emerges from an
area of inquiry?
A.phenomenology
B.ethnography
C.grounded theory
D.case study
When respondents think that recent events took place longer ago than they really did,
this is called _____.
A.telescoping
B.squishing
C.faltering
D.misredemption
The ability of a measuring instrument to measure what it is supposed to measure is the
basic purpose of ______.
A.reliability
B.validity
C.sensitivity
D.indexing
Once the researcher has identified the key symptoms and identified the key problem(s)
from those symptoms, what is the next step the researcher will take in the
problem-definition process?
A.determine the unit of analysis
B.write managerial decision statement and corresponding research objectives
C.determine the relevant variables and how to measure them
D.write research questions and/or research hypotheses
In the typical bar chart, the ______ variable is plotted on the vertical y-axis while the
______ variable is plotted on the horizontal x-axis.
A.independent; dependent
B.nominal; interval
C.dependent; independent
D.ratio; ordinal
Variables that are not directly observable but are measurable through indirect indicators,
such as verbal expression or overt behavior, are called _____.
A.secondary variables
B.indirect constructs
C.hypothetical constructs
D.unrealized constructs
Data which relates purchase information with promotional exposures and advertising
frequency data by particular households are known as _____.
A.single-source data
B.multiple-source data
C.cookies
D.environmental scanning data
A(n) _____ is a single characteristic or fundamental feature of an object, person,
situation, or issue.
A.concept
B.variable
C.attribute
D.construct
Counting the number of responses to questions in a survey by hand is called _____.
A.index analysis
B.tallying
C.elaboration analysis
D.moderator analysis
Which type of experimental design allows for an investigation of the interaction of two
or more independent variables?
A.basic experimental designs
B.factorial experimental designs
C.hierarchical experimental designs
D.instrumental experimental designs
In an observation study, when 'shopping time in a supermarket" is defined as: "Using a
stopwatch, start the stopwatch the moment the customer enters the store and stop the
stopwatch as soon as the customer is handed a receipt by the checkout clerk," this is
best described as an example of a(n) _____.
A.nominal scale
B.equivalent-form scale
C.operational definition
D.test-retest method
_____ involves the investigation of the effects of one treatment variable on an
interval-scaled dependent variable and determines whether statistically significant
differences in means occur between two or more groups.
A.Analysis of variance (ANOVA)
B.Regression analysis
C.Cross-tabulation
D.c2
Which should be used when comparing the means of three groups to see if they are
significantly different from one another?
A.One-group t-test
B.ANOVA
C.Three-group t-test
D.Chi-square test
Which position in a mid-sized research firm supervises the collection and analysis of
sales, inventory, and other periodic customer relationship management (CRM) data?
A.director of marketing research
B.manager of decision support systems
C.research analyst
D.research assistant
An IT manager of a hospital needs to know the information technology needs of the
healthcare providers and office personnel, so he decides to have research conducted.
When he writes a list of key questions that he wishes to answer through research, what
is he creating?
A.research proposal
B.written report
C.decision statement
D.hypotheses
Personal interviews conducted at respondents' doorsteps in an effort to increase the
participation rate in the survey are referred to as _____ interviews.
A.home-based
B.local
C.home-intercept
D.door-to-door
A bar chart that shows how multiple variables are related to the primary variable is
called a(n) _____ chart
_____ is the application of computation, summarizing, and reasoning to understand the
gathered information.
The Pearson product-moment correlation coefficient ranges between ______ and
______.
Explain what an index number is and how it is computed. What level of measurement is
required to compute index numbers?
The middle score in the rank order of scores is called the ______ score.
When Procter & Gamble conducts a test market for a new shampoo in Kansas City and
St. Louis, this is an example of a(n) ______ experiment.
The percentage found when the number of completed surveys returned in a mail survey
is divided by the total number of sample members provided a chance to participate is
known as the ______.
Observation that requires the observer to record events subjectively may result in _____
bias.
The part of a research report that releases or delivers the report to the recipient is called
the _____.
Explain how systematic or nonsampling error occurs in experiments and discuss ways
to minimize it.
An _____ occurs when one company's computer system is integrated with another
company's computer system.
Compare and contrast door-to-door personal interviews with telephone interviews with
respect to speed of data collection, geographic flexibility, respondent cooperation, and
questionnaire length.
Measures that assign values anywhere along some scale range in a place that
corresponds to the intensity of some concept are called _____ measures.
Information that is provided when a manager needs it to make an important decision is
said to be ______.
Describe a focus group interview and discuss the advantages and disadvantages of this
technique.
The sampling procedure of obtaining those people or units that are most conveniently
available is called _____ sampling.
Explain the difference between a concept and a construct, giving an example of each.
