1) In international marketing, the country-of-origin effect refers to the positive or
negative perception of firms and products from a certain country.
2) In the context of achieving alignment, if a recognized leader in a supply chain
exercises power, it facilitates legitimacy and efficiency of the whole supply chain.
3) How do foreign firms crack new markets against strong local competition?
4) Absorptive capacity refers to the informal benefits that individuals and organizations
derive from their social structures and networks.
5) MNEs only hire host-country nationals to work at a local subsidiary.
6) The global standardization strategy, despite its complexity, is still the best option at
being cost effective, locally responsive, and learning-driven.