What does the process of positioning involve?
A) Hiring only employees who have the strongest credentials
B) Designing a company’s products to appeal to target customers
C) Focusing on only one component of the marketing mix
D) Disregarding customers’ reactions to a company’s products
E) Reorganizing employees according to seniority
Which of the following BEST describes a decision support system?
A) A system that supports an organization’s managers by providing daily reports,
schedules, plans, and budgets that can be used for making decisions
B) A quick-reference, easy-access application of information systems specifically
designed for instant access by upper-level managers
C) A system of hardware and software that imitates human behavior