_____ tabulation is a tabulation of the results of a pretest to help determine whether the
questionnaire will meet the objectives of the research.
The _____ is an estimate of the standard error for a t-test of independent means that
assumes the variances of both groups are equal.
Teams that are composed of representatives of research, new product development,
production, and finance to study the feasibility of the national launch of a new product
are knows as _____ teams.
Any material that is too technical or too detailed should go in the element of the
research report called the _____.
An attitude scale that asks respondents about a single concept by itself is called a(n)
______ rating scale.
An in-depth study of a major competitor in order to determine how to improve your
organization’s product line offerings is an example of a(n) _____.
When an organization uses powerful computers to try to discover patterns of customer
relationships for its products, this is known as ______.
_____ software allows question answers to be inserted into later questions.
Explain how cluster analysis can identify market segments.
_____ is an interview technique that tries to draw deeper and more elaborate
explanations from a discussion with a decision maker.
Parties that furnish information on the World Wide Web are called _____.
When a company that is conducting the research has one of its own staff work as a data
collection specialist in the field, this staff member is called a(n) ______.
A question that is written in such a way that it really asks two questions at the same
time (e.g. two separate ideas separated by “and”) is called a(n) ______ question.