According to the class structure outlined in the text, most business managers and
university professors would be in the ________ class.
A) upper-upper
B) working
C) upper-middle
D) middle
Fashionrefers to ________.
A) the process of social diffusion by which a new style is adopted by some consumer
groups
B) a particular combination of attributes within a style, trend, or fad
C) being positively evaluated by some reference group
D) rejecting the norm and pushing for newness
Physically attractive people are perceived as smarter, cooler, and happier than average
people. These perceptions are a result of a ________.
A) halo effect
B) principle of cognitive dissonance
C) balance theory
D) self-perception theory
The systematic acquisition of a particular object or set of objects is called ________.
A) prioritizing
B) hoarding
C) collecting
D) ritualizing
An area in which 500 people live more than a mile from a grocery store in an urban
area or more than 10 miles from a grocery store in a rural area is known as a(n)
________.
A) deserted consumer market
B) food desert
C) truck-specific market
D) unsustainable environment
When a company must inform consumers that its previous advertising messages were
wrong or misleading, the company uses ________.
A) cooperative advertising
B) subliminal advertising
C) corrective advertising
D) direct mail
A consumer who uses a few simple decision rules to arrive at a purchase decision is
using which of the following?
A) routine decision making
B) habitual decision making
C) graduated response behavior
D) cognitive decision making
Ben Perez is driving along a mountain road. In the distance, he sees a road crew
working on a fallen tree that has blocked the highway. When Ben first sees the road
crew, which of the following perceptual processes has been engaged?
A) exposure
B) attention
C) adaptation
D) interpretation
The average American’s standard of living continues to improve. These income shifts
are linked to two key factors: ________.
A) a shift from blue-collar to white-collar employment and the increased use of
technology
B) increasing immigration to the United States and increasing development of technical
skills
C) a shift in women’s roles and increases in educational attainment
D) a shift in population from the Snow Belt to the Sun Belt and advances in human
rights
A(n) ________ is a lasting, general evaluation of people (including oneself), objects,
advertisements, or issues.
A) principle
B) belief
C) theory
D) attitude
In general, people from which of the following cultures have typically been shown to
wait the most patiently while standing in a long line?
A) Asian
B) French
C) American
D) Italian
When people deface products, it is an act of ________.
A) counterfeiting
B) anticonsumption
C) addiction
D) materialism
When Jane shops, she must feel the fabric of any potential clothing buy before she even
bothers to see what the design is. She has a high need to touch. Which sense system is
important to Jane in her clothing shopping?
A) visual
B) auditory
C) haptic
D) liminal
Carl Thorne has just passed the final test to become a member of a college fraternity.
This rite of passage has moved Carl from being an individual to being a member of a
bonded group. When Carl receives his fraternity pin in a final ceremony and joins his
new brothers, he will have passed through the final stage of a rite of passage. According
to the text, what is this stage called?
A) separation
B) aggregation
C) liminality
D) finality