What a company’s top executives are saying about where the company is headed long
term and about what the company’s future product-market-customer mix will be:
A. indicates what kind of business model the company is going to have in the future.
B. constitutes the strategic vision for the company.
C. signals what the firm’s financial strategy will be.
D. serves to define the company’s present scope of operation.
E. indicates what kind of products the company will offer in the future.
Which of the following statements about cross-business strategic fit in a diversified
enterprise is NOT accurate?
A. Strategic fit between two businesses exists when the management know-how
accumulated in one business is transferable to the other.
B. Strategic fit exists when two businesses present opportunities to economize on
marketing, selling, and distribution costs.
C. Competitively valuable cross-business strategic fits are what enable related
diversification to produce a synergistic performance outcome.
D. Strategic fit is primarily a by-product of unrelated diversification and exists when