PepsiCo leads Coca-Cola in the Indian market. Why?
A. PepsiCo entered the market before Coca-Cola.
B. PepsiCo formed a joint venture with two Indian companies to introduce its products
under their label.
C. Coca-Cola promoted too many products.
D. Coca-Cola created too much direct employment in the beginning of its operation.
When firms expand into global markets, they are faced with the choice of reducing
costs and/or adapting to the local market. When high pressures exist to lower costs,
companies should choose a __________ or __________ in order to compete in the
global marketplace.
A. global strategy; transnational strategy
B. global strategy: multidomestic strategy
C. international strategy; multidomestic strategy
D. international strategy; transnational strategy