An ethnic subculture consists of a self-perpetuating group of consumers who share
common cultural and/or genetic ties. This subculture is identified both by its members
and by others as a distinguishable category.
The triple bottom-line orientation recognizes that businesses should strive to cut costs
as well as raise revenue.
On Lost, the popular television drama with mysterious and supernatural plotlines, the
fictional Hanso foundation sponsors questionable research projects. Many Lost Web
sites now sell items bearing the Hanso name and logo. This is an example of
hyperreality.
A professor was given a warning after he made a bad joke about Princess Diana shortly
after her death. Students were likely upset because they saw Princess Di as a profane
character worthy of special attention and respect.
Unlike computers, people do not passively process whatever information happens to be
present.
Demographics are statistics that measure observable aspects of a population.
It would be difficult to sell consumers life insurance if their notion of time is like a
mirror.
Which of the following time periods is encompassed in the study of consumer
behavior?
A) pre-purchase
B) purchase
C) post-purchase
D) all of the above
Which functional area is consistently a part of a cultural system?
A) ecology
B) anthropology
C) psychology
D) technology
Rick Tuan has a unique problem. He must persuade a good friend to stop smoking. He
knows that if he just says “Quit,” his message will be rejected. Instead, Rick chooses to
offer a ________ message in which he presents the positives and negatives of quitting
smoking. He feels sure that this approach will have a greater likelihood of success with
his friend.
A) supportive
B) low-involvement
C) two-sided
D) refutational
The idea that each human life is unique rather than a part of a group developed in
________.
A) ancient times (between the first and fifth centuries)
B) late medieval times (between the eleventh and fifteenth centuries)
C) colonial times (between the sixteenth and eighteenth centuries)
D) modern times (between the eighteenth and twentieth centuries)
When Japanese cars first became popular in the United States, some drivers of domestic
cars placed bumper stickers on their vehicles that stated “Hungry? Eat your foreign car.”
These stickers encouraged people to support local workers and keep an American
advantage in the balance of trade between Japan and the United States. The attitude
expressed by the stickers is best described as ________.
A) national inertia
B) lexicographic determinism
C) stereotyping
D) ethnocentrism
Ellen stated that she would marry a millionaire. She applied a heuristic in judging men.
They must wear expensive shoes and have an expensive automobile. What type of
decision rule was Ellen most likely applying in her search for a millionaire husband?
A) lexicographic rule
B) elimination-by-aspects
C) conjunctive rule
D) weighted additive rule
________ refers to the positivity of a person’s self-concept.
A) Social comparison
B) Self-esteem
C) Self-image
D) Self-concept
Demographically, which of the following are the two most important characteristics of
the Hispanic American market?
A) It is a mature group with money to spend.
B) It is a young group that prefers to live in rural areas.
C) It is a mature group that is now almost totally bilingual.
D) It is a young group with families that tend to be large in size.
As May-Lee considers her purchase of perfume, she shifts back and forth between
thinking about claims made by the different brands, remembering ads she has seen, and
considering her emotional responses to the various brands. Which of the following
processes most accurately describes what May-Lee is going through?
A) spreading activation
B) advertising decay
C) polar parallels
D) scalar processing
Social networking is an integral part of what many call ________, which is
characterized by interactive platforms that foster the creation of communities.
A) the virtual world
B) the mega Web
C) the inner Web
D) Web 2.0
Explain the two-step flow model of influence.
Time is viewed differently around the world. Discuss how time might be seen in
different cultures.
Explain several of the basic characteristics of social networks. Provide an example.
Discuss an implication that relates to the lack of locational privacy consumers have in
today’s wired and mobile world.
Blind taste tests in the 1980s showed that most Coke drinkers preferred a cola that was
sweeter than the current product. When Coca-Cola attempted to make its product
sweeter, brand loyal customers revolted and demanded the old product be returned.
Explain how Coca-Cola marketers could have used the principles of psychophysics to
introduce the new coke without creating these problems.
Discuss the positive and negative consequences of today’s culture of participation that is
enabled by social media platforms.
Discuss how materialism has changed in meaning.
An important factor in instrumental (operant) conditioning is the set of rules by which
appropriate reinforcements are given for a behavior. The chapter discusses four possible
schedules of reinforcement. Briefly describe each schedule and give a short example.
Be sure to use the proper terminology for each schedule.