A blue-ocean strategy:
A. is an offensive strike employed by a market leader that is directed at pilfering
customers away from unsuspecting rivals to boost profitability.
B. involves an unexpected (out-of- the-blue) preemptive strike to secure an
advantageous position in a fast-growing market segment.
C. works best when a company is the industry’s low-cost leader.
D. involves abandoning efforts to beat out competitors in existing markets and instead
invent a new industry or new market segment that renders existing competitors largely
irrelevant and allows a company to create and capture altogether new demand.
E. involves the use of highly creative, never-used-before strategic moves to attack the
competitive weaknesses of rivals.
A primary reason for why mergers and acquisitions sometimes fail is due to the:
A. misinterpretation of the cultural differences, like employee disenchantment and low
morale, differences in management styles and operating procedures, and operations
integration decision mistakes.
B. execution of functional and integration activity, while sustaining and capitalizing on
the combined sources of revenue.
C. development of effective integration plans conducive to employee satisfaction.