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When a researcher makes inferences about the meaning of the data from a research
study and draws conclusions about what these data mean in terms of their implications,
this is an example of _____.
A.data analysis
B.data interpretation
C.data transformation
D.data conclusion
All of the following are examples of internal secondary data EXCEPT _____.
A.sales invoices
B.census data
C.inventory levels
D.back orders
An organization's accounting system is a useful source of internal secondary data.
Which of the following results when a particular sequencing of questions affects the
way a person responds or when the choices provided as answers favors one response
over another?
A.squishing
B.telescoping
C.sequencing effect
D.order bias
A(n) _____ is a test for hypotheses stating that the mean scores from some interval- or
ratio-scaled variable group based on some less-than interval classificatory variable are
not the same.
A.regression
B.cluster analysis
C.c2 test
D.independent samples t-test
Over the past five years, home values have been decreasing. This is an example of a(n)
_____.
A.symptom
B.ambiguous situation
C.descriptive hypothesis
D.causal inference
Jan has several very detailed and complex charts of results from a six-month research
study. She created them mainly for justification of some of the recommendations she
plans on making to the client, but they are not necessary for understanding the research
project's results, in general. Where should Jan place these charts in the research report?
A.executive summary
B.body
C.appendix
D.methodology section
The cover letter for a mail survey should include all of the following EXCEPT _____.
A.a description of the incentive for participating in the study
B.a comment on the postage-paid reply envelope to use to return the survey
C.a description of how the person was selected for the study
D.names of other potential respondents
When a group of experts agrees that a measuring instrument measures what it is
intended to measure, we say that the instrument has ______ validity.
A.face
B.criterion
C.test-retest
D.equivalent-forms
When a field worker calls a potential respondent and says: "Good evening. My name is
Jim Smith and I'm calling from Burke Marketing Research in Cincinnati, Ohio," what
aspect of the interviewer training program is being conducted?
A.recording responses
B.making initial contact
C.closing the interview
D.probing
All of the following are problems a research director typically faces EXCEPT _____.
A.spends more time in meetings and managing than actually conducting research
B.research management role often is not formally recognized
C.often does not have the tools available to conduct the research properly
D.research is often seen as a hodgepodge of techniques available to answer individual,
unrelated questions
Josh has conducted six in-depth interviews in one day and goes back to his hotel room
and checks the data he collected to ensure they are complete and make sense. Josh is
conducting _____.
A.in-house editing
B.coding
C.verification
D.field editing
When different interviewers are used in a pretest from those used in the posttest and this
produces different results in the study, this is an example of a(n) _____.
A.history effect
B.mortality effect
C.instrumentation effect
D.cohort effect
_____ is the application of morals to business behavior related to the exchange
environment.
A.Moral relativism
B.Moral idealism
C.Business idealism
D.Business ethics
When Arbitron has its own staff verify the accuracy of radio-station call letters (e.g.
KMOX) to ensure that they are possible radio call letters in the geographical area of the
respondent, this is an example of _____.
A.external editing
B.in-house editing
C.in-house coding
D.external coding
Which of the following is FALSE regarding business research?
A.Business research covers a wide range of phenomena.
B.Business research is not considered rigorous enough to apply the scientific method.
C.The purpose of business research is to provide knowledge to managers.
D.Business research can be directed toward an element of an organization's internal
operations.
A researcher is interested in the level of employees' understanding of health benefit
options. He is interested in how the amount of time spent looking at the brochure for
each option influences understanding, so he's using a device that controls the amount of
time a subject is exposed to the brochure. This device is called a _____.
A.pupilometer
B.psychgalvanometer
C.tachistoscope
D.rotoscope
If the population mean is assumed to be 20 and the sample standard deviation is 5, a
score of 15 would have a Z-value of _____.
A.+1.00
B.-7.00
C.-1.00
D.+5.00
Diverse types of data offered by a single company are known as ______ data.
What type of scale is the following?
A.Likert
B.paired comparison
C.Thurstone
D.constant-sum
Which of the following is the sum of differences between the group mean and the grand
mean summed over all groups for a given set of observations?
A.between-groups variance
B.total error variance
C.F-statistic
D.c2 value
In regression analysis, the dependent variable is also called the _____ variable.
A.predictor
B.exogenous
C.criterion
D.internal
The extent to which a change in one variable corresponds systematically to a change in
another is called _____.
A.spurious association
B.significance
C.covariance
D.standardized coefficient
Observation in which the investigator creates an artificial environment in order to test a
hypothesis is called _____.
A.contrived observation
B.biased observation
C.secondary observation
D.pseudo observation
Which of the following represents how well some computed table or matrix of values
matches some population or predetermined table or matrix of the same size?
A.statistical power
B.Z-value
C.t-value
D.goodness-of-fit (GOF)
A researcher interested in a data matrix that displays the frequency of some
combination of possible responses to multiple variables should construct a _____.
A.perceptual map
B.contingency table
C.regression equation
D.marginal table
All of the following are possible probing tactics EXCEPT _____.
A.repeating the question
B.asking a neutral question
C.ignoring the respondent's reply
D.using a silent probe
All of the following are choices available when dealing with missing data EXCEPT
_____.
A.leave the response blank
B.randomly select an answer
C.insert the mean value of a variable for the missing response
D.tabulate the data
When a researcher measures the reliability of an instrument by comparing the results of
the odd-numbered questions with the results of the even-numbered questions, this is an
example of _____ reliability.
A.test-retest
B.split-half
C.equivalent-forms
D.criterion
The oral presentation at the end of a research project would be part of which element of
the communication process?
A.medium
B.audience
C.communicator
D.message
An introductory statement or preamble to a potentially embarrassing question that
reduces a respondent's reluctance to answer by suggesting that certain behavior is not
unusual is called a(n) _____ statement.
Writing the names of the students in a class on separate sheets of paper, shuffling them
thoroughly, and then drawing five names "out of a hat," is a type of ______ sample.
When subjects are randomly assigned to treatment groups to study the effects of
manipulating an independent variable, this is called a(n) ______ design.
_____ are windows that open on a computer screen to prompt the user to enter
information.
When the respondent's answers to previous questions in a questionnaire create a bias in
his or her answers to later questions, this is known as ______ bias.
Explain the difference between a research project and a research program.
When use of telephone exchanges and random numbers to develop a sample of
respondents in a landline phone survey is used, this is called ______.
In a factorial design, the influence of one independent variable on a dependent variable
is called a(n) _____ effect.
A questionnaire is _____ to the extent that all information collected addresses a
research question and helps a decision maker address a current business problem.
An indication of how strongly a measured variable is correlated with a factor is given
by the _____.
The process of checking and adjusting data for omissions, legibility, and consistency is
known as ______.
_____ technology refers to users requesting information from a web page and the
browser then determining a response.
You have been asked to develop a questionnaire for a research study on the effects of an
employee's self-efficacy on job performance. List the key decisions you should address
in designing this questionnaire.
_____ represents a philosophical approach to studying human experiences based on the
idea that human experience itself is inherently subjective and determined by the context
in which people live.
The purpose of the _____ is to highlight the most important findings of a research
project and to provide an opportunity to ask questions.
A(n) _____ occurs when one researcher works for two competing companies.
The standard deviation of the sampling distribution is called the ______ of the mean.
