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A climate-controlled open entry _____.
a. is a revolving door
b. reduces congestion and enables customers to see inside the store
c. is set at a different temperature than in the mall
d. provides a moving walkway for pedestrians.
Sole proprietorships are most likely to use which management alternative?
a. professional manager system
b. decentralized structure
c. owner-manager system
d. franchise
The overall response rate, average purchase amount, and sales volume by product
category are _____ for direct marketers.
a. customer contact guidelines
b. order fulfillment guidelines
c. methods of measuring results
d. business definition guidelines
The merchandise flow from the retailer back through the supply chain is termed _____.
a. reverse logistics
b. third-party logistics
c. inbound logistics
d. supply chain management
The process of generating, storing, and interpreting current sales figures by item has
been greatly facilitated through the use of _____.
a. inventory records
b. the Universal Product Code
c. profit-and-loss statements
d. shelf facing labels
Which full-service merchant wholesaler carries a very deep assortment?
a. general merchandise
b. specialty merchandise
c. drop shipper
d. cash-and-carry
The trading-area segment from which a retailer draws customers from the longest
distances is the _____ trading area.
a. secondary
b. satellite
c. fringe
d. primary
Which institution caters to both final and organizational consumers?
a. retail cooperative
b. factory outlet
c. flea market
d. membership club
Centralized managers supervise branch store personnel, but are physically removed
from the branch units, in which form of organization?
a. diversified retailer organization
b. equal store organization
c. separate store organization
d. main store control
A retailer does generally not stock a broad selection of brands in which form of
distribution?
a. exclusive distribution
b. intensive distribution
c. selective distribution
d. operational distribution
Cognitive dissonance shows retailers the importance of _____.
a. social responsibility
b. scrambled merchandising
c. reference grouping
d. after-sale service
A mapping analysis for a furniture store shows that 20 percent of its customers drive
over 1 hour to visit the retailer. This high proportion of shoppers from a relatively far
distance indicates _____.
a. outshopping
b. limited decision making
c. cognitive dissonance
d. active shoppers
The first step in implementing merchandise plans is selecting and interacting with
merchandise sources.
The full cost of many energy management renovations can rarely be recouped through
lower annual energy costs.
Sales promotion is best utilized independently of other promotional forms.
Retailers can use price as an adaptive mechanism with price adjustments.
Video kiosks can be situated in such locations as hotel lobbies and within a shopping
center mall.
