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The unedited information gathered from a respondent in the exact form as provided by
that respondent is called _____ data.
Which of the following is an ethical issue in survey research?
A.respondents' right to privacy
B.respondents' right to be informed about the purpose of the research
C.need for objectivity in reporting data
D.all of these choices
When a respondent is asked either to agree or to disagree with the statement: "The CEO
is doing a good job of managing the affairs of the corporation," this type of question
produces______ data.
A.ordinal
B.nominal
C.ratio
D.interval
The number of respondents or observations (in a row or column) used as a basis for
computing percentages in a contingency table is referred to as a(n) _____.
A.reference point
B.moderator
C.statistical base
D.analytical point
In field interviews, about what percentage of completed interviews are typically
verified by field supervisors?
A.5 percent
B.15 percent
C.25 percent
D.40 percent
As sample size ______ , random sampling error ______.
A.increases; increases
B.decreases; decreases
C.increases; decreases
D.increase; remains unchanged
The most common way to generate primary data in business research is by means of
_____.
A.experimentation
B.surveys
C.observation
D.focus groups
A company was interested in learning if training expenditures will enhance its
salesforce productivity, so they hired a researcher to conduct an experiment in which
one group of salespeople received training and the other didn't. The average sales for
salespeople who received training was significantly higher than for those who did not.
This difference in means between the two groups is known as a(n) _____ effect.
A.placebo
B.main
C.covariate
D.interactive
When a competitor introduces a 15 percent price cut in order to blunt the effect of a test
marketing study, this is an example of a _____.
A.maturation effect
B.testing effect
C.history effect
D.cohort effect
Which of the following occurs if the sampling units in an experimental cell are
somehow different than the units in another cell, and this difference affects the
dependent variable?
A.systematic or nonsampling error
B.sampling error
C.experimental bias
D.subject bias
The specific objectives of the research report should be presented in the _____ section
of the body of the report.
A.appendix
B.introduction
C.results
D.recommendations
Find the median of the following scores: 1, 2, 3, 4, 5, 5, 7
A.3.86
B.4
C.6
D.27
A type of informal, "continuous" focus group established as an Internet blog for the
purpose of collecting qualitative data from participants is referred to as a _____.
A.net group
B.market blog
C.focus blog
D.focus unit
Something that does not change from one instance to another is called a _____.
A.hypothesis
B.constant
C.variable
D.category
A(n) _____ is an enduring disposition to consistently respond in a given manner to
various aspects of the world.
A.attitude
B.concept
C.expectation
D.construct
Suppose that past research studies have found that 70 percent of a particular target
market segment were aware of the Nike 'swoosh" brand mark. If 65 percent of this
target market in a sample of 60 people are aware of this brand mark, and if the standard
error of the proportion is 0.06, the observed Z-test value is approximately _____.
A.-13.19
B.-0.83
C.0.83
D.13.19
Which type of question imposes a limit on the number of allowable responses?
A.structured question
B.undisguised question
C.determinant question
D.bounded question
Which of the following is a measure of the central tendency of a set of scores?
A.mode
B.median
C.mean
D.all of these choices
Valerie's job at a research firm is to transfer data from survey questionnaires to a
computer file. Her job is _____.
A.data entry
B.data coding
C.data editing
D.data scanning
When a manager reads publications like The Wall Street Journal and
BloombergBusinessweek to try to determine changes in consumer behavior and
employment issues, this is a form of _____,
A.environmental scanning
B.model building
C.database marketing
D.data mining
Best Buy is expanding internationally, but the managers are concerned that they need to
better understand a foreign market before entering it. The company has conducted
research in-house in the United States, but it really doesn"t have the capacity to conduct
this type of research in other countries. Which of the following is the best reason for
hiring an outside agency for this purpose?
A.An outside agency may have local expertise allowing it to specialize in research in a
foreign market.
B.An outside agency can usually conduct research more quickly than doing it in-house.
C.An outside agency often can be more objective.
D.An outside agency is often more economical.
All of the following are stages in the research process EXCEPT _____.
A.analyzing data
B.formulating conclusions and preparing a report
C.demonstrating causality
D.planning a sample
A specific performance criterion upon which a decision can be based is called a(n)
_____.
A.managerial action standard
B.managerial benchmark
C.unit of analysis
D.standardized variable
All of the following are examples of dependence methods of analysis EXCEPT _____.
A.multiple regression analysis
B.multiple discriminant analysis
C.cluster analysis
D.multivariate analysis of variance
Categorical variables included in the statistical analysis of experimental data as a way
of statistically controlling or accounting for variance due to that variable are called
_____ variables.
A.independent
B.dependent
C.blocking
D.covariate
What is the LAST step in the application of the scientific method?
A.assessment of relevant existing knowledge of a phenomenon
B.proposal of an explanation of the phenomenon and statement of new problems raised
by the research
C.design of research to test the hypothesis
D.acquisition of meaningful empirical data
The way an experimental variable is manipulated is referred to as an experimental
_____.
A.treatment
B.cell
C.confound
D.dose
_____ is the technical term for items left blank.
A.Imputation
B.Item plug
C.Item nonresponse
D.Item inconsistency
The characteristic of data reflecting how pertinent these particular facts are to the
situation at hand is called ____.
A.relevance
B.timeliness
C.completeness
D.significance
Which degree of causality means that the cause is necessary and sufficient to bring
about the effect?
A.first-degree causality
B.absolute causality
C.conditional causality
D.contributory causality
Which of the following is used to simplify and clarify data?
A.tables
B.graphs
C.charts
D.all of these choices
A researcher is asking managers and line workers questions such as what type of
problems they experience, where they are most likely to experience them, who is
responsible for them, and how the problems get resolved. Asking these what, where,
who, when, why, and how questions to get a better understanding of his client's business
decision-making situation is an example of using _____.
A.peeling techniques
B.iceberg technique
C.80/20 techniques
D.interrogative techniques
Which of the following is a measure of dispersion?
A.mean
B.proportion
C.range
D.all of these choices
A source of error in observation studies is in the interpretation of the meaning of the
observation data.
LEXIS-NEXIS is a company that puts together data sources into packages that are
offered to municipal, corporate, and university libraries for a fee. LEXIS-NEXIS is an
example of a _____.
A.data compiler
B.data wholesaler
C.data warehouse
D.data miner
_____ are observable cues that serve as a signal of a problem because they are caused
by that problem.
Compare and contrast qualitative research and quantitative research and discuss
situations in which qualitative research is useful.
In theory development, the level of knowledge expressing a concept that exists only as
an idea or a quality apart from an object is the ____ level.
In a regression equation, the slope of the regression line is denoted by the symbol
______.
Ethnography originated from the discipline of _____.
What is a research proposal and how is it useful for both the researcher and the client?
Constructing coding categories by tallying a small number of responses to a particular
question is known as ______.
When an Internet user gives permission to Southwest Airlines to e-mail him special
price promotions as they are announced, the user has decided to ______for this type of
database communication.
What is knowledge management? Explain why is it important for businesses to manage
knowledge.
An experimental deception that involves a false treatment is called a(n) ________ .
The _____ is the mean of a variable over all observations.
List the skills to cover when training inexperienced interviewers.
A mechanical device that measures a subject's galvanic skin response (GSR) is called
a(n) ______.
People participating in experiments are referred to as _____.
What is a theory and a hypothesis, and what role do they play in marketing research?
Discuss how businesses analyze strategic performance and the role
performance-monitoring research performs in this function.
_____ analysis is another name for quadrant analysis.
The first stage in the development and implementation of a business strategy is _____.
Compare and contrast pull technology and push technology.
