Which of the following is NOT one of the steps involved in constructing a SWOT
Matrix?
A) List the firm’s key external threats.
B) Match internal strengths with external opportunities, and record the resultant SO
strategies in the appropriate cell.
C) Match internal weaknesses with external threats, and record the resultant WT
strategies.
D) List the firm’s external weaknesses.
E) List the firm’s external opportunities.
Most quantitative criteria are geared to ________ objectives rather than ________
objectives.
A) top-management; employee
B) short-term; annual
C) annual; long-term
D) environmental; community
E) profit; social