The ISO 14000 family of standards concerns the extent to which a firm minimizes
harmful effects on the environment caused by its activities and continually monitors and
improves its own environmental performance.
Mission statements cannot be stated with too high a level of specificity.
Strategy evaluation should have a long-run focus and avoid a short-run focus.
Individuals who own stock in a corporation are considered stakeholders.
There were only 106 public U.S. companies filing bankruptcy in 2010, less than half the
211 public firms that filed the prior year.
A differentiation strategy can only be achieved with a large target market.
If the rate of market growth and technical progress is rapid and there are few barriers to
possible new entrants, then in-house R&D is the preferred solution.
Mission statements are sometimes difficult to derive because top management may
disagree over company objectives.