When an investor is not interested in owning their own business, why do they need to
understand entrepreneurship?
A) To understand why someone would want to work so hard for a small return
B) To determine the key characteristics of success
C) To understand how to convert a great idea to a profitable idea
D) To assess the market potential for up-and-coming businesses
E) To learn how to set up a business plan
If a buyer is unhappy with their purchase decision, what are they more likely to do than
those who are happy with their purchase decision?
A) Use a different decision-making process.
B) Continue to purchase the same product until a replacement is found.
C) Tell others.
D) Rely more on rational motives.
E) Develop a more limited evoked set of purchase options.