A. Having minimal responsiveness to buyer tastes, cultural traditions, and market
conditions in each country market
B. Scattering plants across many countries, with each plant producing product versions
for local area markets
C. Utilizing the same competitive capabilities, distribution channels, and marketing
approaches worldwide
D. Requiring local managers in host countries to stick close to the chosen global
strategy
E. Selling much the same products under the same brand names worldwide
Using the five forces model of competition to determine the character and strength of
the competitive forces within a given industry involves:
A. building the picture of competition in three steps: (1) identify the different parties
involved, along with specific factors that bring about competitive pressures; (2)
evaluate how strong the pressures stemming from each of the five forces are (strong,
moderate or weak); and (3) determining whether the collective impact of the five
competitive forces is conducive to earning attractive profits in the industry.
B. building the picture of competition in two steps: (1) determining which rival has the
biggest competitive advantage and (2) assessing whether the competitive advantages
possessed by various industry members allow most industry members to earn
above-average profits.
C. evaluating whether competition is being intensified or weakened by the industry’s
driving forces and key success factors.
D. assessing whether the collective impact of all five forces is weak enough to allow
industry members to go on the offensive or use a defensive strategy to insulate against
fierce competitive pressures.