the selection of a new CEO for New Venture Fitness Drinks. The lesson learned from
the feature was ________.
A) compare a firm’s financial ratios against its primary competitors and industry norms
to fairly assess how well a firm is performing financially
B) income statements are more effective in assessing how well a firm is performing
financially than are balance sheets and statements of cash flow
C) the most powerful instrument for understanding how well a firm is performing
financially is the statement of cash flows
D) ratio analysis is ineffective
E) look at multiple years of an income statement rather than a single year to fairly
assess how well a firm is performing financially
Answer:
A business plan is important as it forces the founding team to systematically think
through every aspect of their new venture and ________.
A) it is a budget
B) it is a public relations document that can be used to promote the firm
C) it is a contract that is signed by the founders of the firm
D) it is a financial analysis
E) it communicates the merits of a new venture to outsiders, such as investors and
bankers
Answer: