a benefit to companies of economic integration is the opportunity to centralize their
production and reduce costs.
hofstedes study found that in masculine cultures, sex roles were less sharply
distinguished, and little differentiation was made between men and women in the same
job.
companies that trade small volumes of product can benefit from economies of scale.
in the case of an ethnocentric approach, it is possible that managers may make decisions
that are ethically suspect because they do not understand the culture in which they are
managing.
countertrade denotes a whole range of agreements that involve financial exchanges.