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Ethics is a set of rules for moral human behavior.
In today's environment, even so-called "reasonable" people may disagree as to what is
"right" and "wrong" behavior in certain retail situations.
As a rule, retailers that offer greater levels of customer service tend to have lower
prices.
Mastercard's 'Priceless' ads are examples of a lifestyle advertising approach.
It is important for the retailer to remember that the merchandise budget serves no useful
purpose if it cannot be understood by all decision makers.
Vendor collusion often involves both a delivery person and a retailer employee with the
two splitting the profit.
Implied warranties are based on custom, norms, or reasonable expectations.
Retailers have found private label branding strategies so successful that they are using
private label brands for entire departments.
Compare and contrast low- margin, low- turnover retailers and high-margin,
high-turnover retailers.
Unlike print media ads, a disadvantage of radio advertisements is that they are not
easily saved for future reference.
