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Personal objectives relate to how a retail owner wishes to help individuals employed by
the firm fulfill some of their needs.
Retailers who continue to use technology in innovative ways within the supply chain
will achieve greater efficiency in their operations.
The traditional services marketing thought argues that services are distinct from goods
and they have more desirable characteristics than goods.
Outshopping occurs when customers go "out" and patronize the retailer's store rather
than using other methods of shopping such as telephone and mail order.
If the retailer has no purchase commitments for future delivery, then its OTB and
planned purchases at retail should be equal.
The courts have interpreted the "foreseeability" doctrine to suggest that retailers must
be careful selecting which products they will sell and how they will sell these products.
Today retailers are beginning to engineer smells and sounds in their stores as a means of
increasing sales.
