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A company is most likely to fail to achieve a marketing objective if there are changes in
the environment ______.
a. before the objective is specified and after the strategy is debated
b. before the objective is specified and the strategy is implemented
c. after the objective is specified and the strategy is implemented
d. after the objective is specified and before the strategy is implemented
Which of the following represents all activities directly related to the sale of goods and
services to the ultimate consumer for personal, nonbusiness use?
a. Product development
b. Production
c. Retailing
d. Manufacturing
Which of the following is an example of an openended question?
a. Would you consider adopting children?
b. What do you think about the new icecream flavor?
c. Have you tried the new icecream flavor?
d. Do you want to have children?
Jack is told by a foreign official that he cannot obtain the contract that he critically
needs unless he pays a bribe. Which of the following ethical theories would not allow
bribing?
a. Deontological theory
b. Moral relativism
c. Utilitarian ethical theory
d. Ethnocentric morality
Noise refers to anything that interferes with, distorts, or slows down the transmission of
information.
a. True
b. False
Newspapers and magazines have a high noise level.
a. True
b. False
Higher prices often indicate a level of exploitation that weakens the prestigious image
of retailers.
a. True
b. False
Unlike breakeven pricing, markup pricing uses complicated concepts of cost.
a. True
b. False
Which of the following is a similarity between factory outlets and offprice retailers?
a. Both sell at prices well below traditional department store prices.
b. Both offer high levels of customized service to customers.
c. Both follow an agile approach to inventory.
d. Both carry multiple product lines that are considerably deep.
According to Charlene Li and Josh Bernoff of Forrester Research, inactives are people
who read blogs, listen to podcasts, watch videos, and generally consume media.
a. True
b. False
Developing longterm sources of clean water to improve health and preserve local
ecosystems while creating a competitive advantage is an example of:
a. social sustainability.
b. environmental sustainability.
c. economic sustainability.
d. physical sustainability.
The newly opened Stone Restaurant was unable to attract a lot of customers. Because
the restaurant’s owner had to pay back the loan that he had taken to start the restaurant,
he decided to offer a 20 percent discount on the entire menu on weekends. In this
scenario, the owner’s pricing objective is to maximize _____.
a. market share
b. profit
c. asset
d. sales
Which of these statements is correct with regard to the implementation of marketing
objectives?
a. Implementation gauges the extent to which marketing objectives have been achieved
during the specified time period.
b. Brilliant marketing plans succeed even without proper implementation.
c. A lot of ongoing communication is involved when executing a plan.
d. Managers hold the power to decide and implement decisions rather than delegating it.
Which of the following statements is true of today’s consumers in the United States?
a. They value a lower product price over product quality.
b. They seldom show a high preference for brand names.
c. They are concerned about the nutritional content of their food.
d. They tend to choose expensive products regardless of durability.
The study of people’s essential statistics, such as age, race and ethnicity, and location is
called:
a. demography.
b. a component lifestyle.
c. social networking.
d. social marketing.
Which of the following is the first stage in creating an effective social media plan?
a. Identify the target audience.
b. Set social media objectives.
c. Listen to customers.
d. Define strategies.
Supply chain analytics programs have many objectives that, if realized, would ______.
a. mean higher prices for customers but will lead to greater customer satisfaction
b. mean higher prices for customers and thus lower customer satisfaction
c. offer lower prices for customers but lead to lower customer satisfaction
d. offer lower prices for customers and lead to greater customer satisfaction
For convenience, pricing objectives can be divided into three categories:
a. refundable, competitive, and attainable.
b. perceived, actual, and situational.
c. differentiated, niche, and undifferentiated.
d. profit oriented, sales oriented, and status quo.
Paulina is an elevenyearold girl. She spends a lot of time on social media and likes
mobile games. In this case, Paulina is most likely to be a
a. Baby Boomer.
b. Millennial.
c. Gen Xer.
d. tween.
Which of the following accurately reflects current population trends in the United
States?
a. Baby Boomers are now the smallest population group
b. In many parts of the country, multigenerational households are increasingly rare.
c. The populations in the rural regions of the United States are aging.
d. Tweens are now the largest population group.
Social bookmarking sites differ from social news sites in that:
a. the objective of social bookmarking sites is to allow users to collect, save, and share
interesting and valuable links.
b. social bookmarking sites allow users to edit the stories to ensure that the information
posted is accurate.
c. users of social bookmarking sites can decide the content they want to promote on a
given website by voting.
d. social bookmarking sites allow consumers to use them as locationbased social
networking sites.
In test marketing, the greatest danger is in choosing a testsite city that ______.
a. does not reflect market conditions in the new product’s projected market area
b. is unique in being representative of the entire city, although it is unlike neighboring
cities
c. does not respond quickly to changing trends and is highly entrenched in its cultural
ways
d. has a racial mix and thus has more diversity than other cities in the projected market
area
Vactin Corp., a construction company, buys ten truckloads of cement for its new
project. Given this information, the cement bought is an example of a(n) _____.
a. consumer product
b. service product
c. industrial product
d. manufacture product
Which of the following denotes the example of more than 100 unique Pringles potato
chip flavors having been invented for international markets?
a. Product invention
b. Promotion adaptation
c. Product promotion
d. Global marketing standardization
Which of the following represents the thinking behind singleline specialty discount
stores such as Foot Locker?
a. They offer a nearly complete selection of merchandise within a single product
category and use selfservice, discount prices, high volume, and high turnover to their
advantage.
b. They sell items from a fullline discount stock to customers who are drawn in
primarily by the food on sale.
c. They specialize in a single line of merchandise and become the dominant retailer in
their category.
d. They sell overruns, irregular merchandise, and/or overstocks purchased from
manufacturers at or below cost.
Independent blogs that are not associated with the marketing efforts of any particular
company or brand are called ______ blogs.
a. corporate
b. noncorporate
c. social
d. professional
Which of the following is a similarity between trade sales promotion and consumer
sales promotion?
a. Both focus on providing incentives to consumers or wholesalers to make an
immediate purchase.
b. Both are directed toward members of the marketing channel, such as wholesalers and
retailers.
c. Both aim to increase sales by using pointofpurchase display.
d. Both target at members of the marketing channel.
When applying deontological theory to an ethical dilemma, the decision on how to act
is based upon weighing the alternatives and then choosing the solution which is the
lesser of the perceived evils.
a. True
b. False
Which of the following is an advantage of simultaneous product development?
a. It shortens the development process and reduces costs.
b. It eliminates the need for conducting laboratory tests on product prototypes.
c. It ensures that product development occurs in highly structured stages.
d. It eliminates the need for test marketing a new product.
Because wholesalers neither dramatically alter the product they handle nor sell it
directly to the consumer, their value hinges on their providing retailers ______.
a. time and place utility, but not contact efficiency
b. form and place utility, but not contact efficiency
c. time and place utility and contact efficiency
d. form and place utility and contact efficiency
