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The stock-to-sales ratio will fluctuate on a monthly basis because sales tend to fluctuate
monthly.
Publicity is non-paid-for media communications about the company or product.
The only way U.S. retailers can be sure that they are not buying illegal merchandise is
to inspect every manufacturing plant of all its suppliers, down to the smallest
subcontractors; therefore, most American retailers have undertaken such programs,
even though these programs are very expensive.
Creative ads should seek to (1) attract attention and retain attention, (2) achieve the
objective of the advertising strategy, and (3) avoid having any errors, especially legal
ones.
When making a pricing decision, what other factors should a retailer consider?
A retailer can grow quickly and be profitable on its income statement but still face
financial problems due to an inadequate cash flow.
The income statement is also referred to as the balance sheet..
What are the various types of signage used by a retailer? Provide examples of each
type.
